AM Best TV Interview

AM Best is the premier rating organization in the insurance industry when it comes to the financial strength of insurance companies. In December, AM Best TV reached out to interview me about my book, Persuasive Selling for Relationship Driven Insurance Agents. During the conversation we covered the following topics:

1.     The inspiration for the book.
2.     Keys to success when it comes to selling insurance and how persuasion factors into the process.
3.     Ways agents can leverage “pre-suasion” to get current and potential customers to be receptive to their message before they even deliver the message.
4.     How agents can ethically tap into the psychology of persuasion to make it easier for people to say “yes” to them.
5.     How any salesperson can deal more effectively with different personality styles.
6.     The difference between influence and manipulation.
7.     What I hope people will take away from the book.

Whether or not you’re in insurance, selling is a component of almost every job, so you’ll get some good takeaways if you watch the interview. To watch and learn, click here.  

Brian Ahearn, CPCU, CTM, CPT, CMCT

Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. An author, TEDx speaker, international trainer, coach, and consultant, he’s one of only a dozen people in the world personally trained by Robert Cialdini, Ph.D., the most cited living social psychologist on the science of ethical influence.

Brian’s first book, Influence PEOPLE, was named one of the 100 Best Influence Books of All Time by BookAuthority. His follow-up, Persuasive Selling for Relationship Driven Insurance Agents, was an Amazon new release bestseller. His new business parable, The Influencer: Secrets to Success and Happiness, is now available.

Brian’s LinkedIn courses on persuasive selling and coaching have been viewed by more than 400,000 people around the world.