Persuasive Selling for Relationship Driven Insurance Agents


The #1 new release in Amazon’s Casualty Insurance and Property Insurance categories!

According to author and sales trainer Brian Tracy, “Selling is the process of persuading a person that your product or service is worth more to him or her than the price you’re asking.” Persuasive Selling not only teaches you the psychology of persuasion, it shows you how to apply it at every step in the sales cycle and with different personality styles.

The book dovetails with Brian’s LinkedIn Learning courses on Persuasive Selling and Advanced Persuasive Selling: Persuading Different Personality Types. But, the book takes you further because you’ll learn what it means to be Listening STARS, see insurance specific examples throughout, and you’re given case studies. The book also serves as the basis of the one day Persuasive Selling Workshop which can be delivered in person or virtually.


AM Best TV Interview


What are insurance professionals saying about Persuasive Selling?


Persuasive Selling is a rare find, uncomplicating the intricate process of relationship sales with streamlined principles of human psychology. It’s a gem.”

– Robert B. Cialdini, Ph.D., author of Influence Science and Practice and Pre-suasion: A Revolutionary Way to Influence and Persuade




Your basic recipe in this book is how to have winning relationships. Certainly influencing people is part of that for many roles, but Brian’s message is as important to a spouse, parent, child, bricklayer, janitor, lawyer, etc, as it is to someone selling insurance.”

– Dean Hildebrandt, President & CEO, Assurex Global




The book is fantastic! Lots of relevant information and advice for a young producer in our business. I enjoyed very much the personal and anecdotal perspective.”

– Rick Miley, Chairman & CEO, BroadStreet Partners





“Brian Ahearn does a masterful job of grabbing your attention and keeping it right from the start. This book should be a primer for every new agent and producer that gets into insurance. It takes you beyond the typical reading of a book which might give you an idea or two, and catapults the reader into a roadmap for applying influence on a daily basis and making it foundational to your future and ongoing success!”

– Steve Berry, President (retired), New England Region, Main Street America Insurance