Transform Your Sales Approach Using Ethical Influence

Have you ever wondered what it takes to become an ethical influencer? In a world filled with persuasion approaches, understanding the science of ethical influence can set you apart as a a person of integrity. In this post, we’ll consider a fundamental concept from Robert Cialdini’s New York Times best-seller, Pre-suasion, and show you how […]

The Leadership Lever in Sports and Business

I’m in my happy place! September through December is my favorite time of the year. Not only is the weather beautiful in Central Ohio (at least through the fall), but the holidays are just around the corner and it’s the start of college football season. I didn’t attend The Ohio State University but growing up […]

Influence: A Force for Good or Evil?

Recently, I watched a Netflix documentary on cult leaders. It was a fascinating lesson in psychological approaches used to win over, then control followers. It’s easy to think, “I’d never fall for that,” but that thought could be dangerous because most people who get caught up in cults appear to be very normal people for […]

The Persuasive Power of a Yellow Sticky Note

In the decades that I’ve been teaching influence, it’s abundantly clear that most people find the research on influence and persuasion fascinating. I certainly do and my fascination with the science changed the course of my career. However, something else I’ve noticed is that many people struggle to implement the findings from social psychology and […]

TEDx Talk … Please Read … then Watch

In May I let you know my TEDx Talk was available for viewing. Shortly after posting it to my YouTube site I was contacted by the TED organization. They asked me to remove it because the only social channel that can host TED talks is their site. Naturally, I complied but that meant most of […]