Womb to Tomb… You Influence People Your Entire Life
When I teach the science of ethical influence, I often tell audiences that influence is a skill we use from womb to tomb. Most people nod in affirmation when they hear that. Then I share research cited by Dan Pink in To Sell Is Human. He found that the average American worker spends about 40% […]
Just Tell Me What to Do
I recently read a LinkedIn post where the author shared a fascinating study about music in a wine shop. Simply changing the background music dramatically shifted whether customers bought French or German wine. Then someone commented: “What kind of music should I play in my toy store?” I understood the question. But I also think […]
AI Can Amplify Your Voice. It Shouldn’t Become It.
A little over a month ago, I wrote an article titled “Is AI Making Us Lazy Influencers?“ The topic is top of mind again after reading a LinkedIn post that began with this attention-grabbing statement: “I don’t use AI to write my content.” The author quickly explained that statement wasn’t a badge of honor. His point […]
Growth Is Hard But Remaining The Same Can Be More Painful
Growth is hard because it almost always involves pain. Think about children. Sometimes they wake up in the middle of the night crying because of growing pains. They don’t understand that their bones are stretching, their bodies are changing, but they know they’re experiencing pain. The same is true throughout life. When I competed in […]
Reciprocity Was Meant for People, Not Marketing Automation
Full confession: I don’t feel bad when I don’t open your email. I don’t feel bad when I don’t return your phone call. And I don’t feel bad when I don’t reply to your text. That might sound strange coming from someone who teaches ethical influence. After all, isn’t it polite to respond when someone […]
