Personality Types and Persuasion Approaches
/0 Comments/by Brian Ahearn, CMCT®In May I wrote an article on what I thought were the best ways to persuade people when you had a handle on their personality type. I came to find out there were no studies on influence approaches and personality types so I decided to conduct my own research in the form of an online […]
Influencers from Around the World – What Drives Liking? Different Scenes Between the US and Korea
/0 Comments/by Brian Ahearn, CMCT®This month’s article is from Hoh Kim. I met Hoh in January 2008 when we went through the certification process with Dr. Cialdini. Hoh is an extremely intelligent person. That combined with the fact that he studied and worked in America for many years gives him a great perspective to compare different principles of influence […]
Parenting Made Easier with Influence
/1 Comment/by Brian Ahearn, CMCT®Today, December 6, is our daughter Abigail’s 15th birthday. I can still remember looking at her in the crib thinking, “I can’t believe she’s been with us a hundred days.” Wow, does time fly! In just over three years she’ll be heading off to college and no matter where you are in the world you […]
The Joy of Winning vs. The Pain of Losing
/3 Comments/by Brian Ahearn, CMCT®A few days before the big weekend of turkey and football, I saw the following quote on ESPN.com regarding the Iron Bowl—the intense Alabama–Auburn rivalry: “The fear of losing the game is worse than the joy of winning and participating.” That statement came from David Housel, retired athletic director at Auburn, and it was repeated […]
A Thanksgiving Message to People I’m Thankful For
/3 Comments/by Brian Ahearn, CMCT®In a few days most Americans will be celebrating Thanksgiving. There will be turkey, mashed potatoes, pumpkin pie and lots more food to go along with a day of family and football. It’s the day we pause to give thanks for all the blessings in our lives. Rather than write a regular article I want […]




