What are Principles of Persuasion?
Over the years I’ve heard many people talk about tips, tricks, and tactics to influence and persuade people. I recoiled at that language because we (Cialdini Method Certified Trainers) teach principles of persuasion. But what exactly are “principles of persuasion”? What is a Principle? Let’s start with principle. One definition for principle is a basic […]
Influence isn’t a Magic Wand
Influence – what exactly is it? Well, let’s start by looking at what influence is not. Influence isn’t a magic wand. Such a mistaken belief is perhaps the reason why I instinctively cringe at books or seminars with titles or marketing pitches that assure you the power to instantly convince others, achieve a positive response […]
I’m Back!
After a month hiatus, I’m back. That was the longest blogging break I’ve taken in 15 years. It was a busy month of celebrations and travel. Our month started with the celebration of my father-in-law’s 96th birthday on July 1st. Chuck served in WWII, ran a highly successful independent insurance agency, befriended many celebrities during […]
Quarterly Newsletter
Six months down, six months to go. I hope you’re more than halfway to meeting your professional and personal goals for 2023. If that’s not the case, half a year is plenty of time to right the ship. The second quarter was another busy one on my end. My big news was the TED Talk […]
How Do You Know? How Could You?
If you’ve followed me for any length of time, then you know I’m working on a new book. I am hammering away on a new manuscript that might surprise you. Instead of my typical theme of influence, this one is intensely personal – a deep dive into my relationship with my late father, who passed […]
