Does Your Audience Know You’re an Authority?

Earlier this year I spoke at The Ohio State University to a few dozen business coaches where I shared some insight on
Robert Cialdini’s principles of influence and their application to the coaching process.

In this short video I briefly explore the principle of authority, which tells us people look to those with superior knowledge and expertise when they’re not 100% certain about what they should do. When you want to persuade people having them know something about your expertise up front can sometimes make all the difference.

If you’re viewing this post by email click here for the video.

Are you looking for a keynote speaker, training, or consulting on how to apply scientifically proven principles of
influence to your sales, marketing, management or leadership? If so, reach out to me (BFA654@gmail.com or 614.313.1663) and we’ll talk about your specific needs.

Brian, CMCT 
influencepeople 
Helping You Learn to Hear “Yes”.