Ethical Influence for Business Coaches

A few months ago I had the privilege of addressing several dozen business coaches from the Central Ohio Chapter of the International Coach Federation at The Ohio State University. My hour-long presentation focused on how they could use certain principles of influence to help their clients obtain better business results.

I opened the presentation sharing about PEOPLE – those Powerful Everyday Opportunities to Persuade that are Lasting and Ethical. I also spent time on three of Dr. Cialdini’s six principles of influence  –  reciprocity, authority and consistency  –  defining each principle then citing scientific research to help attendees understand just how powerful the principles can be in the communication process. I also shared real world application for each principle to help those in attendance envision how they might use each in their daily attempts to ethically persuade others.
Below is the video clip where I introduced my PEOPLE concept – those Powerful Everyday Opportunities to Persuade that are Lasting and Ethical.  

If you’re viewing this by email click here to watch the video on YouTube.

In the coming months I’ll share other clips from the presentation to help you better understand how the power of persuasion can help you hear “Yes” more often.

Is your organization looking for a keynote speaker or training on ethical influence and persuasion? If so, reach out to me by email at 

Brian, CMCT 
Helping You Learn to Hear “Yes”.
1 reply
  1. sigsoog
    sigsoog says:

    A Business Coach helps business owners and individuals assess their strengths so they can develop them to the fullest.  Coaches are used by people who know that by hiring them, they’ll get assistance in turning their business into an even greater success.

    Small business coach


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