Buy the Complete Series of InfluencePEOPLE Books

A complete set includes shipping within the US, autographed copies of each book, a personal letter from Brian, and an InfluencePEOPLE tip card.

Infuence People Book Set

Paperback Book Set $43.00 (a 15% bundled discount)

Persuasive Selling

for Relationship Driven Insurance Agents

The #1 new release in Amazon’s Casualty Insurance and Property Insurance categories!

According to author and sales trainer Brian Tracy, “Selling is the process of persuading a person that your product or service is worth more to him or her than the price you’re asking.” Persuasive Selling not only teaches you the psychology of persuasion, it shows you how to apply it at every step in the sales cycle and with different personality styles.

The book dovetails with Brian’s LinkedIn Learning courses on Persuasive Selling and Advanced Persuasive Selling: Persuading Different Personality Types. But, the book takes you further because you’ll learn what it means to be Listening STARS, see insurance specific examples throughout, and you’re given case studies. The book also serves as the basis of the one day Persuasive Selling Workshop which can be delivered in person or virtually.

Check out my interview on AM Best TV to find out more about the book.

What are insurance professionals saying about Persuasive Selling?

Persuasive Selling is a rare find, uncomplicating the intricate process of relationship sales with streamlined principles of human psychology. It’s a gem.”

― Robert B. Cialdini, Ph.D., author of Influence Science and Practice and Pre-suasion: A Revolutionary Way to Influence and Persuade

Your basic recipe in this book is how to have winning relationships. Certainly influencing people is part of that for many roles, but Brian’s message is as important to a spouse, parent, child, bricklayer, janitor, lawyer, etc, as it is to someone selling insurance.”

― Dean Hildebrandt, President & CEO, Assurex Global

The book is fantastic! Lots of relevant information and advice for a young producer in our business. I enjoyed very much the personal and anecdotal perspective.”

― Rick Miley, Chairman & CEO, BroadStreet Partners

“Brian Ahearn does a masterful job of grabbing your attention and keeping it right from the start. This book should be a primer for every new agent and producer that gets into insurance. It takes you beyond the typical reading of a book which might give you an idea or two, and catapults the reader into a roadmap for applying influence on a daily basis and making it foundational to your future and ongoing success!”

― Steve Berry, President (retired), New England Region, Main Street America Insurance

Influence PEOPLE

Powerful Everyday Opportunities to Persuade that are Lasting and Ethical

Influence PEOPLE was written with you in mind. If you’re like most people I speak with, you don’t want to wade through highly technical or academic material. You want practical ideas you can put into practice immediately in order to enjoy more success at the office and happiness at home.

Influence PEOPLE explores the science behind the influence process—what drives people to take the actions you want them to take, without manipulation or trickery. Throughout the book you’ll learn how to influence people in the workplace, at home, and during social interactions.

Influence isn’t about changing people’s minds or simply convincing someone what you want them to do is right. It’s much more than that; it’s about changing people’s behavior. Positive thoughts, and even agreement from others, only go so far—and seldom lead to a change in behavior. This book will help you bridge the gap between good intentions and actions. Order your copy today!

Accolades for Influence PEOPLE

Influence PEOPLE is a treasure trove of instructive and entertaining personal accounts, informative research results, and extraordinarily useful tips for becoming consistently more influential. It shouldn’t be missed.”
Robert B. Cialdini, Ph.D., President, INFLUENCE AT WORK and author of Influence: Science and Practice and Pre-suasion: A Revolutionary New Way to Influence and Persuade

“Brian has written a fantastic book that breaks down what can be a daunting subject for some to take to task. His words are concise, clear, and succinct in a way that makes his concepts easy to understand. It just shows how many of us need to hone our skill of persuasion whether we are aware of it or not!
Dorie Clark, Harvard Business Review Contributor, Keynote Speaker, author of Entrepreneurial You, Stand Out and Reinventing You

“If your professional and personal success is dependent on getting others to say Yes to you — which it is by the way — then the obvious question is how? Brian Ahearn’s Influence PEOPLE doesn’t provide a single response, but rather a series of compelling answers. Importantly, they are all as practical and actionable as they are rooted in solid scientific evidence. 5 Stars!”
Steve Martin, New York Times bestselling co-author of Messengers! Who We Listen To, Who We Don’t and Why, Yes! and The Small Big

Influence PEOPLE takes the science of influence out of the academic realm and makes it something you can easily use in the real world. Brian provides a ton of outstanding ideas that will help you enjoy more success at the office as well as peace and happiness at home. If you want to be more influential with everyone you meet, pick up your copy today!”
Mike Figliuolo, Managing Director of thoughtLEADERS and author of One Piece of Paper, Lead Inside the Box and The Elegant Pitch

“Brian Ahearn’s new book has its roots in science but is highly readable and endlessly practical. Influence PEOPLE is packed with bite-size stories and nuggets of actionable advice. Anyone who wants to influence or persuade others should read this book.”
Roger Dooley, author of Friction and Brainfluence

“Fantastic, enjoyable, and VERY helpful wisdom for anyone in sales and/or leadership, and really, anyone who wants to master the art of influencing and persuading effectively…and ethically. In other words, if you’d like to be able to elicit agreement and attain more cooperation from others — in a way that benefits everyone involved! — this book will equip you to do that more effectively than you may ever have imagined possible.
Bob Burg, Hall of Fame Keynote Speaker, Bestselling Coauthor of The Go-Giver and Go-Giver Book Series

The Influencer

Secrets to Success and Happiness

Dale Carnegie rightly said, “About 15 percent of one’s financial success is due to one’s technical knowledge and about 85 percent is due to skill in human engineering.” Much of that human engineering comes down to your ability to ethically influence people.

Follow the life journey of John Andrews – an ordinary person who became an extraordinary influencer – as he learns how to influence people from mentors, coaches, clients, and colleagues.

The Influencer: Secrets to Success and Happiness will reveal 7 secrets that will propel you from ordinary to extraordinary when it comes to your ability to influence people. What you learn will raise your emotional IQ and help make you a better salesperson, coach, and leader. But that’s not all; it will help in all of your personal relationships. Here’s what you’ll learn along the way with John:

  • The influence process to ethically get to YES more often
  • How to employ Robert Cialdini’s proven principles of influence without being manipulative
  • Ways to identify and DEAL with different personality types
  • Five steps to tap into the power of active listening
  • Three keys to building better relationships
  • How to help people move past uncertainty and take action
  • The magic of words like because, but, and however

Make no mistake about it; the ability to ethically influence people is a skill anyone can learn, practice, and perfect. Let John Andrews show you how to do that then reap the success and happiness that comes with it.

What are readers saying about The Influencer?

“With The Influencer, Brian Ahearn provides an especially resonant narrative of its major character’s growing mastery of the influence process, which offers readers fresh and accumulating evidence of how social influence works. All the while, he details ways to profitably implement these new understandings to become more influential. It’s a tour de force.”

― Robert B. Cialdini, Ph.D., author of Influence Science and Practice and Pre-suasion: A Revolutionary Way to Influence and Persuade

“I’ve read a lot of books, and I’ve even been fortunate enough to write one myself. I haven’t seen anybody approach the skills of negotiation, persuasion, and success quite like Brian does, and certainly not in the narrative format. Upon hearing of his idea for The Influencer: Secrets to Success and Happiness, I immediately knew it was brilliant and having had the opportunity to preview the book, it exceeded my expectations.”

― Kwame Christian, Esq., M.A., author of Finding Confidence in Conflict, the host of Negotiate Anything (the #1 negotiation podcast in the world!), and Director of the American Negotiation Institute. 

“Brian Ahearn has distilled his vast knowledge about persuasion, and ways to use this knowledge for good, in an easy to read and understandable story. No matter the sector, the principles of persuasion are well-researched, proven, and effective. Brian shares a narrative that makes the principles of persuasion relevant to everyday life, and demonstrates the multitude of ways they can be applied in professional and personal situations.”

― Christy Farnbauch, Executive Director, Contemporary American Theatre Company, Columbus, Ohio