Persuading Personality Types: The Facilitator/Amiable

Up today are the results for the facilitator/amiable individuals. Folks who fall into this group are dependable, loyal and easygoing. They prefer things, people and activities that are non-threatening and friendly. They don’t like dealing with impersonal details or cold hard facts. It may surprise you to know facilitators are usually quick to make decisions. Others often describe amiables as warm people who are sensitive to the feelings of others.

Words that describe the facilitator/amiable are: patient, loyal, sympathetic, team person, relaxed, mature, supportive, stable, considerate, empathetic, persevering, trusting and congenial.

Of those that took the survey, 58 people (22%) considered themselves amiable. When compared to the average response rates, people in this group responded most to the principles of liking, authority and consensus.


Because amiables are nice, easy going people who focus on more on relationships than tasks it’s probably no surprise to anyone that the principle of influence that would impact them the most would be liking. Liking is important with everyone but much more so with these folks and the influence/expressive type.

The first survey question really stood out: There’s a popular movie out, one you’ve been thinking about seeing. Which would be most likely to get you to go? For each group the overwhelming answer chosen was – A couple of good friends are going. For the driver and analytic about 60% said that was their reason for going to the movies but three out of four amiables said this was why they’d go.

The other question that was noticeable was the last on the survey:

Q – Someone at work needs your help. You’re hesitant at first because you’re pressed for time before your vacation. You decide to work overtime and help mostly because:

A – It’s a long-time friend.

Half of the amiables said they’d stay late for the long-time friend where the average for all people taking the test was slightly more than a third.


I have to admit I was surprised by the data that showed authority was a big motivator for amiables. The choices for all groups, except the influencer/expressive, were above 50% when the question involved money (buying a laptop or car, changing careers). In fact, with each of those questions the percentage of amiables choosing the authority answer exceeded the average for all groups.

When it came to buying the car the overwhelming percentage of people taking the survey were inclined to make a choice based on consumer reports, an authority. While 71% of the influencer/expressive and analytical/thinkers stated this as their reason, a whopping 81% of the amiable/facilitator and driver/pragmatics based their buying decision on the recommendation from an authority.


The other principle that deserves mention for the amiable/facilitator group is the principle of consensus. My initial hypothesis was that consensus would be a big motivator for people who are also motivated by liking. My thought was the amiable would be the kind to go with the flow and want to get along with everyone. I still believe this is true although my data had it third on the list. I had one question that was truly a dud when it came to consensus.

Q – You’re married and your spouse asks you to do some light home repairs that might take several hours. You do them primarily because:

A – Your spouse reminded you that other spouses generally do these kinds of things around the house to help out.

For this question the average person chose this answer 2% of the time (6 out of 265 people). It could be that many people taking the survey were not married but I suspect the conversation in the house where someone “reminds” you what other spouses do would probably produce resentment. If I’d done a better job giving a reasonable choice on this one I suspect there would have been many more choosing the consensus answer.


So what do I conclude about people who fall into the amiable/facilitator group? Again, start by look for naturally occurring principles. When you have the opportunity to plan ahead for a persuasion situation involving the amiable/facilitator, look for ways utilize liking, authority and, based on my hypothesis above, consensus in your communication. As for the remaining principles – reciprocity, consistency and scarcity – the data showed these to be about equal when it comes to motivating the amiable. If one of these remaining principles fit well into the situation then go for it. Keeping these simple tips in mind will increase your odds for success.

Helping You Learn to Hear “Yes”.

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