Quarterly Newsletter

Happy New Year! I hope 2022 was a great year for you, professionally and personally. Coming out of the pandemic, I had a mix of online and in person speaking and training sessions throughout the year.

When it came to insurance companies, agencies, and associations, last year was fantastic! I worked with the Missouri Association of Insurance Agents, MMG Insurance, Columbia Insurance, Ohio Insurance Agents, Frost Insurance, Burkhart Insurance, Frankenmuth Insurance, and Indiana Farmers Insurance.

Outside of insurance clients included the National Glass Association, International Business Brokers Association, Tentac Enterprises, Canadian Wealth Strategies, and the Department of Defense.

Finally, I did a few online training sessions with marketing students at Vanderbilt and Miami University.

Here’s to hoping 2023 will be your best year ever and that each one going forward only gets better and better. You have a clean slate and new possibilities so I hope what I continue to share on a weekly basis adds to your professional success and personal happiness.



What’s Influence PEOPLE all about?

  •       Why – Help you achieve more professional success and enjoy more personal happiness.
  •       How – Teach you the science of ethical influence.
  •       What – Speak, write, train, coach, and consult.
  •       Who – Clients include leaders, salespeople, business coaches, insurance professionals, and more.

Here’s What’s New…


Some upcoming speaking events include the Joe Vincent Seminar in Austin later this month. In May I will address Continental Insurance Agency Alliance (CIAA) members in Denver. Then in June I’ll be in Sheridan, Wyoming to talk with members of the Association of Wyoming Insurance Agents.


My next book, His Story, My Story, Our Story: The Journey of a Marine and His Son, is coming along nicely. I was going to go the self-publishing route but on the encouragement of my editor I’m going to see if I can find a traditional publishing house. The reason for the change in approach is that she (my editor) has been in a monthly book club for 30 years (that’s a lot of reading!) and thinks I have something really good.

As noted in a previous newsletter, the #1 goal is to make the book a resource for Marines and their families with the hope that reading it will lead to better relationships between Marines and their loved ones. However, beyond the Marines, I think anyone will enjoy the story, relate to the father-son relationship, and find the family dynamics interesting.

Want a sneak peak of His Story, My Story, Our Story?  CLICK HERE


More podcasts went online in the fourth quarter and more are in the hopper. If you enjoy podcasts, links to all 160 shows I’ve been on are cataloged on my website. Below are a few recent shows you might find interesting:

  • Ivan Farber invited me on his podcast after we were introduce by a mutual friend Patrick Galvin. Ivan and I spent nearly an hour diving into the principles of influence and their practical application in daily life. The goal of this conversation is to help you improve your communication skills so you can enjoy more success at the office and happiness at home. To listen to the conversation click here.
  • Scott Vanko met my wife several years ago at the airport because they were both wearing Steelers apparel. That chance encounter led to me being a guest on his podcast. Scott asked me to return to the show to discuss ideas from my book The Influencer and other life lessons. Click here to listen.

Best of…

More recommendations for you to read, listen to, and watch. We’re all different but I  encourage you to be open minded to anything new that will stretch your thinking and challenge your assumptions.


What Your Employees Need And Can’t Tell You, is the latest book from my friend, author, and podcast host Melina Palmer. The book is geared towards managers and leaders, giving insights into human behavior and thinking. Melina dives into many of the biases and hueristics all human beings operate by to one degree or another. Using case studies, research, and engaging stories she teaches readers and gives practical application to avoid errors in human thinking. The goal is to help you harness the potential of your team in brain friendly ways. Even if you’re not in a formal leadership position, I encourage you to pick up the book because what you’ll learn will help you in daily life as you interact with people.


My Quest for the Best is hosted by Bill Ringle. Bill’s motto is,”Don’t let your personal limits become the limits of your business growth.” The show has more than 400 weekly interviews featuring top published thought leaders discussing strategies, tactics, tools, and the stories that matter to ambitious leaders of small and mid-sized businesses. Bestselling thought leaders Bill has interviewed include Dan Pink (5x NYT bestselling author), Barbara Corcoran (ABC’s shark Tank), and Mark Sanborn (Fred Factor, and top leadership expert) among others. You’ll learn quite a bit about success from people who’ve experienced it in big ways!


How the Economic Machine Works is a Youtube video by Ray Dalio, a billionaire hedge fund manager and founder of Bridgewater Associates, the world’s largest hedge fund. In the past I’ve mentioned economist Thomas Sowell as a great resource for understanding how the economy works. If plowing through Sowell’s big book on economics isn’t your idea of fun then this 30-minute video might be just the thing to understand the money supply and it’s impact on everyday transactions. Dalio breaks down the economic machine by talking about productivity growth, the short term debt cycle, and the long term debt cycle. You may not be interested in economics but what happens in our economy impacts you as you’ve no doubt experienced with recent 40-year high inflation.

Brian Ahearn

Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. An author, TEDx speaker, international trainer, coach, and consultant, Brian helps clients apply influence in everyday situations to boost results.

As one of only a dozen Cialdini Method Certified Trainers (CMCT) in the world, Brian was personally trained by Robert Cialdini, Ph.D., the most cited living social psychologist on the science of ethical influence.

Brian’s first book, Influence PEOPLE, was named one of the 100 Best Influence Books of All Time by Book Authority. His follow-up, Persuasive Selling for Relationship Driven Insurance Agents, was an Amazon new release bestseller. His latest book, The Influencer: Secrets to Success and Happiness, is a business parable designed to teach you how to apply influence concepts at home and the office.

Brian’s LinkedIn courses on persuasive selling and coaching have been viewed by more than 500,000 people around the world!

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