Quarterly Newsletter

In my last quarterly newsletter I wrote, “If all goes well we might feel like life is closing in on ‘normal’ by summer.” Thankfully that seems to be the case in nearly all parts of the country.

I hope the second quarter was good for you on a professional and personal level. That was certainly the case for me. I was pleasantly surprised at the opportunities that started popping. I’ve used the video studio I set up in my home extensively with current and prospective clients. 

What’s caught my notice more than anything are the in-person speaking and training opportunities that have opened up for Q3 and Q4. No one is talking about contingency plans which leads me to believe businesses have faith that the vaccine is working, and the pandemic is largely in the rearview mirror. I hope things are looking up for you with each passing day.



What’s Influence PEOPLE all about?

  •       Why – Help you enjoy more professional success and personal happiness.
  •       How – Teach you the science of ethical influence.
  •       What – Speak, write, train, coach, and consult.
  •       Who – Clients include leaders, salespeople, business coaches, insurance professionals, and attorneys.

Here’s What’s New

Blog Posts

Last quarter was a blogging milestone. My first post came out 12 years ago and every week since that time I’ve posted an article. That’s more than 600 posts! It’s not always easy to come up with something to share and some weeks I feel dry. However, it’s often the case when I come up with ideas just before my deadline that the articles resonate the most. I started the blog simply to share something I thought could help people on a professional and personal level. I hope you’ve gotten a few ideas that help you at the office and home.


Podcasts continue to be a cornerstone of my outreach to new markets. There are 108 listed on my website, several upcoming recordings on the calendar, and more than half a dozen ready for publication. Beyond the business aspect, I’ve met some truly good people, folks I hope to see in person as the country opens up and I hit the road. A few shows I encourage you to check out include: 


I’m happy to say both Influence People: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical and Persuasive Selling for Relationship Driven Insurance Agents continue to do well and get excellent reviews. Persuasive Selling also serves as the basis for my one-day workshop for insurance companies and insurance agents. Reach out to me if you’d like to learn more about that.

I’ve finished writing my third book, The Influencer: Secrets to Success and Happiness, and it’s in the hands of a few dozen reviewers. One early reviewer wrote, “This is a book for anyone in a position of influence! You will be a better teacher, coach, manager, leader, salesperson, or elected official when you learn how to use the scientifically proven methods of persuasion Brian shares throughout the book.”

The book follows a young man, John Andrews, as he learns about the impact influence can have on his professional success and personal happiness. I chose a story format to engage a new audience, people who might not pick up a psychology or sales book. Writing The Influencer has been the most fun I’ve ever had writing! Keep an eye out for it later this year.

Best of…

Warren Buffett said, “The best investment you can make, is an investment in yourself. The more you learn, the more you’ll earn.” Being one of the richest people who ever lived, let’s heed Buffett’s words! Below are books, podcasts, and shows that will help grow your greatest investment.


Maverick: A Biography of Thomas Sowell by Jason L. Riley. Sowell is one of the great economic thinkers of the last 60 years and one of the most prolific writers having authored more than 30 books. Sowell grew up in Harlem in the 1930s and 40s, served in the military, then became an avowed Marxist. It wasn’t until he saw government inefficiency in action that he began to rethink many of his positions on governments and the economy. Whether or not you agree with his positions you cannot dispute his brilliance. 

Basic Economics: A Common Sense Guide to the Economy by Thomas Sowell. I read this book nearly a decade ago but was inspired to pick it up again after reading Maverick. Without getting overly technical, resorting to endless charts, or boring the reader with stats, Sowell lays out what the study of economics is and is not, and how it explains daily life. Reading this book will give you an appreciation for why so many government solutions fail to solve some of our biggest problems (Hint: there’s a difference between political and economic solutions). The more I read the more convinced I became that more much of our freedom is due to our ability to prosper in a free market society.


Armchair Expert is co-hosted by Dax Shepard and Monica Padman. I was turned on to this show by my wife Jane. Dax and Monica have interesting guests including Barack Obama, Quentin Tarantino, Amy Poehler and many others. What I enjoy about the show is how down to earth, fun and funny the conversations are.

WorkLife is the brainchild of Adam Grant. Grant is a social psychology professor at Wharton and has authored numerous books. His goal is admirable – to make work not suck. I guarantee he will challenge your thinking so get ready to say, “I don’t agree,” or “Hmmm,” or “I never looked at it that way before.”


Thomas Sowell: Common Sense in a Senseless World is an hour-long exploration of the life and work of one of America’s great economists. No need to go into detail here since I mentioned Sowell in the books section. This might be a good way to dip your toe in the water before picking up Maverick or Basic Economics.

Brian Ahearn is the Chief Influence Officer at Influence PEOPLE, LLC. An author, TEDx speaker, international trainer, coach, and consultant, he’s one of only a dozen people in the world personally trained by Robert Cialdini, Ph.D., the most cited living social psychologist on the science of ethical influence.

Brian’s first book, Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical, was named one of the 100 Best Influence Books of All Time by BookAuthority. His second book, Persuasive Selling for Relationship Driven Insurance Agents, was an Amazon new release bestseller in several categories. 

Brian’s LinkedIn Learning courses on persuasive selling and coaching have been viewed by more than 380,000 people around the world.

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