The Intersection of Influence and Change Leadership

I often tell people, influence is the underpinning of selling. If you don’t know how to influence people you won’t be successful in sales. No ifs, ands or buts.

The same could be said for leadership and coaching. Sales, leadership and coaching all follow a predictable path: build relationships, help people overcome uncertainty then motivate people to act.

If you’ve been involved in change management projects you know that same path applies to organizational change. Before you can successfully implement change, you need to build relationships in order to gain trust, help people deal with the fear of the unknown, then get constituents to implement the necessary changes.

My good friend Jim Canterucci, Founder and President of Constituent Hub, asked me to partner with him to create a free video series to help change management professionals navigate organizational change more effectively.

What Jim and I have developed is a series of three videos to be dripped out over a 10-day period to introduce you to the psychology of persuasion and how it can be used throughout the change management process.

Interested in learning more? Click here to get started.

Brian Ahearn, CMCT®, is the Chief Influence Officer at Influence PEOPLE, LLC. An author, TEDx speaker, international trainer, coach and consultant, he’s one of only 20 people in the world personally trained by Robert Cialdini, Ph.D., the most cited living social psychologist on the planet on the science of ethical influence.

Brian’s book, Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical, was name one of the 100 Best Influence Books of All Time by Book Authority. His LinkedIn Learning courses on sales and coaching have been viewed by more than 100,000 people around the world.