Influence Training Opportunities

Deirdre McCloskey, Professor of Economics at the University of Illinois at Chicago, researched the impact of persuasion on the U.S. economy in the 1990s. In her book Knowledge and Persuasion in Economics she built the case that this one skill – persuasion – is responsible for 25% of our national income. More than 25 years since her book came out, with the proliferation of the internet, some estimate that figure at closer to 30% now.

With so much at stake it’s critical that you and your organization understand how to ethically influence people in the most effective ways possible. That’s where the science of influence comes in. Did you know there are more than seven decades of research into this area? I’ll teach you the science, and more importantly, how to apply it in ways that can make an immediate difference for you and your organization.

  • “The things I took away from the POP workshop were instantly helpful. I’ve only been in my office for about four hours today and I’ve already landed a huge new account!” – Joe Hillier, Insurance Advisor, America’s Choice Insurance Partners
  • “The content is really great and will give you a very different outlook on sales and persuasion, but the real bright shining star was Brian. Full of knowledge and real life examples. He makes this class amazing.” – Eric Knopp, Agent, Greenway Insurance
  • “Brian’s presentation and knowledge are exceptional. He brought so much passion, information, and positivity to the table. I feel like I’m walking away a better person.” – Sandi Kolasa, Client Specialist, The Horton Group
  • “Wow, what a wonderful class. Two days of very useful information for both professional and personal growth. So much of this can help immediately.” – John Ison, Owner, Ison Insurance Agengy
  • “The class was so powerful for me personally, that it’s extended past any particular work or sales situation. It’s influenced almost every aspect of my life.” – Christian Fanetti, Vice President, Consumers First Insurance



Online Training

This self-paced, online workshop is taught by Dr. Cialdini himself! The workshop teaches you how to incorporate the psychology of influence in everyday situations. During your training you will:

– Be introduced to the principles of influence,

– Learn the Core Motives model for influencapproaches,

– Have access to six live follow-up sessions with Dr. Cialdini, and

– Have access to online sessions with Cialdini Faculty members.

Click here to find out more.


Persuasive Selling

This day long workshop teaches you how to incorporate the psychology of influence throughout the sales process. During the training you will:

– Be introduced to the principles of influence along with other psychology that will help you sell more,

– Learn the DEAL model for influencing different personality types,

– Explore the eight steps in the sales process, and

– Find out which principles of influence are most effective at each point in the selling process.

To find out more click here.

Principles of Persuasion

This interactive two-day workshop is based on Robert Cialdini’s New York Times bestseller, Influence Science and Practice. During the workshop you’ll:

– Understand the difference between ethical persuasion and manipulation.

– Learn the four-step influence process.

– Get in-depth training on each of the principles of ethical influence.

– See how to apply the principles in personal and professional situations.

– Learn the Core Motives model so you’ll know the right principles to use to build relationships, overcome uncertainty and motivate action.

Interested to find out more? Click here

Moment Maker

This one day workshop is based on Robert Cialdini’s other New York Times bestseller, Pre-suasion: A Revolutionary Way to Influence and Persuade. Understanding how to pre-suade then persuade is a powerful one-two combination for changing people’s behavior! You will:

– Be introduced to the principles of ethical influence,

– Understand what it means to pre-suade,

– Learn the T.I.M.E. approach to pre-suasion, and

– Leave with an action plan.

Click here for more information.

Listening STARS

It’s no secret that the best communicators enjoy the most success. There’s a premium put on speaking and writing but listening is perhaps the most underdeveloped communication skill. That’s so because people have never been trained on how to be better listeners and far too many mistake hearing for listening.

In this half-day workshop you’ll learn the difference between hearing and listening, barriers we all face when trying to listen, and five tips so you can become Listening STARS.

Click here to find out more about the workshop.