The Worst Kind of Loss

In this month’s Influencers from Around the World post we get the distinct privilege of hearing from Anthony McLean, CMCT. Anthony is the only Cialdini Method Certified Trainer in Australia. His background is unique, having spent more than a dozen years as a police sergeant and an intelligence officer, he now uses the skills he […]

Give Them Reasons to Listen to You

If you’re on Facebook then you might have seen the following post recently. If you’re not a Facebook user you might have heard the story in one form or another: A man sat at a metro station in Washington D.C., and started to play the violin; it was a cold January morning. He played six […]

Counteracting Liars, Cheaters and Thieves

 Did you know Britons are becoming less honest according to a recent study? This was brought to my attention in a blog post from Dan Ariely, author of Predictably Irrational and The Upside of Irrationality. This particular post caught my eye because he referred to people looking to their peers for behavioral cues when he […]

A Life Well Lived: Kathleen Schwartz

Today’s post is not about any of the principles of influence, rather it’s about the influence one person can have on so many. Yesterday Jane, Abigail and I visited a good friend, Kathleen Schwartz, after she’d been admitted to a hospice care facility. Barring a miracle she will not be with us much longer, so […]

Influencers from Around the World – Could Shakespeare give Women Career Advice?

This month’s guest blogger in the Influencers from Around the World series is Cathrine Moestue. Cathrine hails from Norway and is one of only 27 Cialdini Method Certified Trainers (CMCT) in the world! In addition to her intelligence and business savvy Cathrine is a lot of fun to engage with. If you’d like to connect […]