Entries by Brian Ahearn, CMCT®

Reverse Psychology and the Vacation Bathing Suit

This week’s post is more of a funny story and I’ll be honest, it was a bit unethical on my part. Having confessed that, I think you’ll appreciate the humor in it, particularly if you’ve been married for any length of time. The timing is also appropriate as we get ready for another family vacation. […]

People Like to do Business with People They Like

You’ve probably heard this one before, “People like to do business with people they like.” Sales trainer/author Jeffrey Gitomer puts it this way in the Sales Bible, “All things being equal, people prefer to do business with people they like. All things being not so equal, people still prefer to do business with people they […]

The Value of a Personal Mission Statement

Last week I concluded with a teaser about my personal mission statement so this week I’m going to address the topic and share with you my personal mission statement, or life plan, as some call it. Back in the early ’90s, I read Steven Covey’s book The 7 Habits of Highly Effective People and it […]

Personal Branding

Last week I wrote about association and how we all have opportunities to create the associations we want people to hold when they think of us. We can do more than just respond positively to “thanks” to create a strong association. What I’ll share this week I owe in great measure to a coworker and […]

Associations and Michael Jackson

  The passing of Michael Jackson has everyone talking. The morning after he passed away I was running with a friend and I wondered to myself, “How long will it take before Michael Jackson is mentioned.” It was less than half a mile, just three or four minutes into the run, before he became the […]

Need Something Done?

Suppose it’s Monday the 22nd and you need to get a report to your boss by next Monday, the 29th. Life’s never easy and in your case, in order to get the report done, you need some stats from a coworker in another department. This is big because your report, after being reviewed by the […]

When You’re Wrong, Admit it Quickly and Emphatically

“When you’re wrong, admit it quickly and emphatically.” If that sounds familiar it’s becau se it’s advice that been around since 1935, the year Dale Carnegie published How to Win Friends and Influence People. Carnegie observed the lives of successful people during his day and looked at what worked for him when he wrote that […]

Coming to Terms

I thought it would be good time to review some influence and persuasion terms with you. A few of these you’ve seen in some past blogs and others you will certainly see in future posts. Understanding and ethically applying these psychological principles doesn’t guarantee everybody will do what you want. After all, they don’t represent […]

What Chevy Chase Didn’t Do Before Vacation

I’m sure many of you reading this remember the classic movie Vacation where Chevy Chase played the well meaning but inept family man, Clark Griswold. This week I’m going to share a principle of influence with you then give you a great idea, something Clark Griswold probably didn’t do but you can. Did you know […]

“Because I said so!” Mom (or Dad)

You may not be aware of how your mom and dad conditioned you to simply comply with other people’s requests but I’m here to tell you they did. Unknowingly, all mom and dad did was use a single word, the same word their parents probably used on them, and you were set up to be […]