Entries by Brian Ahearn, CMCT®

Franzese or Frazetta: Do Names Really Matter?

I had a post all ready to go for this week but then I got really inspired by a friend, Michael Franzese. If that name sounds familiar it’s because you might have seen his drawing and recall that I mentioned him in my post three weeks ago titled, “Is Persuasion Manipulation?” He drew the picture […]

What’s Your Worldview?

I’ve been thinking about my “worldview” lately, so I’ll pose this question to you, “What’s your worldview?” When I think of the term “worldview,” I think about how people try to make sense of what they observe others doing. I’m a pretty religious person and I have a worldview that first and foremost centers around my Christian […]

You’d Do The Same For Me

I find I enjoy writing this blog most when something hits me and I feel led to sit down and immediately start writing. That led to the blog posts on Michael Jackson, the cruise and the bathing suit story to name a few. Lately, nothing much was coming my way and I was getting a […]

Is Persuasion Manipulation?

Is persuasion manipulation? I recently read The Hidden Persuaders by Vance Packard, a book written in the mid-1950s to alert people to how advertisers were getting the public to buy products using their understanding of psychology. It paints the social psychologists who worked with big companies in a negative light and described “the advertising man” […]

Are You “An” Authority or “In” Authority

Okay, it’s not 5:30 PM on Monday so why the new post? Well, I received an invitation from Mike Figliuolo at thoughtLeaders, LLC, to write a guest article and I didn’t want to pass up a great opportunity. I met Mike several months ago and we’ve become friends and colleagues. We regularly share ideas over […]

My Best Parenting Advice Ever!

This week I’m going to share what I consider to be my best parenting advice ever. I only wish I would have figured this out sooner! I’m the parent of a teenager now. Our daughter, Abigail, will start the 8th grade next week and it’s amazed me how much change has taken place in the […]

Golf Advice from Corey Pavin

Who would you believe when it comes to golf advice, me or Corey Pavin? When it comes to golf I think my resume is pretty good – I broke 90 a few times and I’ve meet Jack Nicklaus. I’ll grant you Corey Pavin has more room to boast — 1995 U.S. Open Champion and top […]

Are You a Twitter Snob?

I’m still a total novice, a geek you might say, when it comes to Twitter. I signed up at the advice of a friend and have mostly tried to use it as a tool to promote this blog. Facebook continues to be the place where I get more personal. Because I just didn’t feel I […]

Reverse Psychology and the Vacation Bathing Suit

This week’s post is more of a funny story and I’ll be honest, it was a bit unethical on my part. Having confessed that, I think you’ll appreciate the humor in it, particularly if you’ve been married for any length of time. The timing is also appropriate as we get ready for another family vacation. […]

People Like to do Business with People They Like

You’ve probably heard this one before, “People like to do business with people they like.” Sales trainer/author Jeffrey Gitomer puts it this way in the Sales Bible, “All things being equal, people prefer to do business with people they like. All things being not so equal, people still prefer to do business with people they […]