PAVE the Way to Success in the New Year
If you’re like many people then you’ll be making New Year’s resolutions in a few days and if you’re like most people you’ll break your resolutions within a few days. According to one study, more than half the people who make resolutions are confident of achieving them, yet barely more than 10% do so. That’s […]
What Reciprocity Is and What It Is Not
We’re knee deep in the holiday season, the traditional time of gift giving in many parts of the world. There is also quite a bit of reciprocation that happens during this season. I write that because quite often we give gifts to other people because we know they will be giving us a gift. God […]
Does Branding Really Influence Behavior?
I think you’d agree that we live in an information-overloaded society. What you may not be aware of is the extent of the overload. William C. Taylor wrote an article – “Permission Marketing” – for the magazine Fast Company and told readers, “This year, the average consumer will see or hear one million marketing messages […]
Don’t be so Quick to Restock that Shelf
My daughter Abigail’s good friend, Maxie, used to work at a bakery in our hometown of Westerville. One Saturday morning Abigail and I stopped by to say hello and get a sugary treat after having coffee. I noticed Maxie was busy replacing donuts and making sure the pastry trays were completely full. Unfortunately, it was […]
What’s Your Why?
Why? That’s a deep, powerful question that can apply to almost anything. Kids ask why the sky is blue. Sports fans ask why the coach called a certain play. Citizens ask why politicians make the choices they do. You get the point. I’d like to focus the question on you. What’s your why? Or put […]
