8 Simple Phrases to Become a More Persuasive Salesperson
I think it’s safe to say the easier something is to remember the more likely you are to act on it. State Auto’s Chief Sales Officer Clyde Fitch drove home this truth during his tenure with the company. Clyde had many memorable sayings we affectionately called “Clyde-isms.” He used these simple messages to drive home […]
The Adjustment Bureau of Politics and Persuasion
Matt Damon starred in the 2011 movie, The Adjustment Bureau, in which he played the youngest politician to be elected to Congress. In the opening scene he has to address supporters after having lost an election bid for the Senate he clearly should have won. During his consolation speech he begins to reveal the truth […]
Why is Scarcity such a Motivator?
We’ve just come through the holiday season and retail sales were up about 8% from a year ago according to MasterCard. It’s probably not a stretch for me to assume that all of you reading this took part in holiday shopping if for no other reason than to take advantage of the great sales that […]
Goals Gone Wrong
I’m a goal setter. It seems as if most people who succeed in life are goal setters too. After all, without a goal how will you know when you’ve achieved success? Goals give us something to shoot for, keep us on track and allow us to measure progress. All in all, goal setting is a […]
What You Can Expect from Influence PEOPLE in 2016
Welcome to the New Year! I hope 2016 is your best year yet and that each coming year only gets better and better. My goal is to help you grow professionally and personally so you can enjoy more success and happiness. My expertise is in communications – specifically influence and persuasion. I firmly believe if […]
