Persuasive Marketing the Old Fashioned Way
People often ask me if Robert Cialdini’s principles of influence are as effective today as they were when he first wrote about them 30 years ago. I emphatically reply, “Yes!” The methods of communication may be changing – email instead of letters, text or instant messaging instead of phone calls, online advertising instead of television […]
Combating ISIS with NICES: Giving and Receiving
As I write this post there have been ISIS attacks in Belgium, Iraq and Pakistan, not to mention attacks in numerous other countries before all the recent tragedies. Their increased activity has people living in fear despite the reality that the likelihood of dying in an ISIS terrorist attack is so much less than dying […]
What The Hell Were You Thinking?
What the hell were you thinking? Ever thought (or said) that as you interacted with someone? Anyone ever said that to you? I bet at least one person thought it because we’ve all done things without thinking. There’s lots of research that clearly shows the vast amount of our behavior is driven by non-conscious forces. […]
Get Everything You Want Every Time All the Time – NOT!
If you read this post it’s guaranteed you’ll get everything you want every time, all the time. Of course that’s not true but it’s what some people would like you to believe because people love the easy way out. Let me read a book, read a blog post and I’m good. Understanding the science of […]
Have We Changed or Are We Just Politically Correct?
I’ve never been as fascinated by the political process as I am right now. My fascination has more to do with how the process has been flipped upside down by people like Bernie Sanders and Donald Trump. In August I wrote a post on Donald Trump’s mASS Appeal where I shared some insight into why […]
