The Southwest Airlines Love Affair is over and it’s Completely Irrational
Yes, you read that correctly; my 12 year love affair with Southwest Airlines is over and truthfully, it’s irrational on my part and Southwest’s too. Perhaps you could say we have irreconcilable differences. Dan Ariely, author of Predictably Irrational and The Upside of Irrationality, uses studies from behavioral economists to prove we humans are not […]
8 Simple Phrases to Become a More Persuasive Salesperson
I think it’s safe to say the easier something is to remember the more likely you are to act on it. State Auto’s Chief Sales Officer Clyde Fitch drove home this truth during his tenure with the company. Clyde had many memorable sayings we affectionately called “Clyde-isms.” He used these simple messages to drive home […]
The Adjustment Bureau of Politics and Persuasion
Matt Damon starred in the 2011 movie, The Adjustment Bureau, in which he played the youngest politician to be elected to Congress. In the opening scene he has to address supporters after having lost an election bid for the Senate he clearly should have won. During his consolation speech he begins to reveal the truth […]
Why is Scarcity such a Motivator?
We’ve just come through the holiday season and retail sales were up about 8% from a year ago according to MasterCard. It’s probably not a stretch for me to assume that all of you reading this took part in holiday shopping if for no other reason than to take advantage of the great sales that […]
Goals Gone Wrong
I’m a goal setter. It seems as if most people who succeed in life are goal setters too. After all, without a goal how will you know when you’ve achieved success? Goals give us something to shoot for, keep us on track and allow us to measure progress. All in all, goal setting is a […]
