Get Everything You Want Every Time All the Time – NOT!
If you read this post it’s guaranteed you’ll get everything you want every time, all the time. Of course that’s not true but it’s what some people would like you to believe because people love the easy way out. Let me read a book, read a blog post and I’m good. Understanding the science of […]
Have We Changed or Are We Just Politically Correct?
I’ve never been as fascinated by the political process as I am right now. My fascination has more to do with how the process has been flipped upside down by people like Bernie Sanders and Donald Trump. In August I wrote a post on Donald Trump’s mASS Appeal where I shared some insight into why […]
Influencers from Around the World – The Principle Of Liking With Real Estate Agents
This month our “Influencers from Around the World” post comes from Marco Germani. Marco is a native of Italy and lives in Rome. A skilled practitioner of influence for decades, he even wrote a book on the subject in Italian. In this post he explains how the principle of liking can impact the sale. Brian […]
Is Persuasion Just Common Sense?
“Persuasion is just common sense.” I’ve heard that from people countless times over the years when I share a little about the psychology of persuasion. I think the reason people reflexively say that is because it’s easy understand everything I tell them. Nearly everyone can think of a time when a principle of influence was […]
The Right Comparison Can Make All the Difference in Persuasion
Have you ever run five miles? That’s not easy to do if you’re not in shape. How about this — have you ever walked five miles? That’s not as hard as running but can be taxing depending on your fitness level. Do you think it would be more tiring to walk in 70, 80, or […]
