If You Were My Son

Have you read Robert Cialdini’s new book Pre-suasion? If not, make sure you get your copy today because in addition to learning how to set the stage for persuasion, a strategy he refers to as “pre-suasion,” you’ll learn about a new 7th principle of influence. That’s right, a new principle is introduced in Pre-suasion. For […]

Last Impressions are Lasting Impressions

About 10 years ago Abigail and I were out shopping. I had a cast on my left hand because I’d broken a bone sparring at taekwondo. When we stopped at Best Buy, the young man at the register asked me what happened to my hand. We had an engaging conversation about my injury and his […]

If You Always Vote For The Same People…

Next month more than half of Americans will go to the polls to vote on various issues including the President of the United States. The rhetoric has heated up to unprecedented levels so now is a good time to look at a contentious political issue – term limits – through the lens of influence. When […]

“Fear has never created a single job or fed a single family.”

Justin Trudeau, Prime Minister of Canada weighed in on our Presidential election when he recently addressed the United Nations. He told world leaders, “Fear has never created a single job or fed a single family.” His quote sounds good, very statesman-like, but unfortunately it’s completely incorrect. If you pause for just a moment and consider […]

Those Pesky Deadlines!

Don’t you just hate looming deadlines? Most people do because stress levels rise and quite often other things have to go by the wayside in an effort to complete the task with the deadline. I bet you just wish you could go without those pesky deadlines, especially those imposed by others, right? Actually, that might […]