Last Year We Lost $3.77 Billion, However…

“Last year we lost $3.77 billion” was the message Warren Buffett had to personally deliver to Berkshire Hathaway shareholders at the 2002 annual meeting. What’s a CEO to do with news that’s as bad as that? I first learned about this in the summer of 2004 when Robert Cialdini was a guest speaker at several […]

The Politics of Fear: They’re Trying to Scarcity the Hell Out of You

You’ve probably heard people say something like this many times in recently, “I wish candidates would just tell us what they stand for and their plans instead of bashing other candidates.” Those sentiments have probably never been as strong as they are right now with Donald Trump and Hillary Clinton going after each other like […]

It’s All About Conditioning

When I was young and heard the word “conditioning,” my thoughts immediately went to football. I associated conditioning with getting in shape. That meant sprints, weights and various drills repeated over and over to ready my body for the physical demands that were to come on Friday nights in the fall. Now I hear “conditioning” […]

My Chance Encounter with Robert Cialdini

A few weeks ago, a Facebook friend Michael Halbfish, wrote during an exchange, “I am guessing there is a good story to how you wound up with your current career and working with Cialdini.” Michael is correct and I promised him I would share that story, a chance encounter with Robert Cialdini, in a blog […]

Can We Please Stop the Memes and Labels?

Can we please stop with all the memes and labels? I don’t know about you but I’m tired of all the attempts to be cute, dumb down issues and label people with a silly picture or cynical text. With the political season in the U.S. right now, it seems to be at an all-time high. […]