New Year’s Resolutions – Try A New Approach
/0 Comments/by Brian Ahearn, CMCT®If you’re like many people then you made New Year’s resolutions and if you’re like most who did so then you’ll break your resolutions within a few days. According to one study, more than half the people who make resolutions are confident of achieving them, yet only about 10% do so. That’s amazing because most resolutions are good! […]
The Greatest Salesman Who Ever Lived
/0 Comments/by Brian Ahearn, CMCT®I boldly proclaim Santa Claus to be the greatest salesman who ever lived! Why do I assert that Santa is the ultimate salesman? To start, he has a couple of success stories most of us can’t compete with. First, he’s successfully run the same family business for hundreds of years. There’s something to be said for […]
What’s Wrong With America?
/0 Comments/by Brian Ahearn, CMCT®We’ve had more than a month to let the presidential election settle in. Trump supporters hail it as a victory over the establishment, a chance to “drain the swamp” and possibly begin a new age in American politics. Meanwhile Hillary supporters believe his election has set us back decades on issues like gender and racial […]
Human Contradictions and the Ugly Side of Reciprocity
/0 Comments/by Brian Ahearn, CMCT®In 2008 Senate Majority Leader Mitch McConnell, a republican from Kentucky, said, “The single most important thing we want to achieve is for President Obama to be a one term president.” He and the republicans did everything they could to block President Obama’s initiatives. In 2016 McConnell’s tone was much different when he spoke these […]
Use Post-suasion to Set Up Future Influence
/0 Comments/by Brian Ahearn, CMCT®I recently watched an interview with Robert Cialdini on his newest book Pre-suasion. If you’ve not picked up a copy I highly encourage you to do so. Not only will you learn how to set the stage (pre-suade) to make persuasion easier, you’ll learn about a 7th principle of influence he calls unity. As I […]






