What’s Wrong With America?
/0 Comments/by Brian Ahearn, CMCT®We’ve had more than a month to let the presidential election settle in. Trump supporters hail it as a victory over the establishment, a chance to “drain the swamp” and possibly begin a new age in American politics. Meanwhile Hillary supporters believe his election has set us back decades on issues like gender and racial […]
Human Contradictions and the Ugly Side of Reciprocity
/0 Comments/by Brian Ahearn, CMCT®In 2008 Senate Majority Leader Mitch McConnell, a republican from Kentucky, said, “The single most important thing we want to achieve is for President Obama to be a one term president.” He and the republicans did everything they could to block President Obama’s initiatives. In 2016 McConnell’s tone was much different when he spoke these […]
Use Post-suasion to Set Up Future Influence
/0 Comments/by Brian Ahearn, CMCT®I recently watched an interview with Robert Cialdini on his newest book Pre-suasion. If you’ve not picked up a copy I highly encourage you to do so. Not only will you learn how to set the stage (pre-suade) to make persuasion easier, you’ll learn about a 7th principle of influence he calls unity. As I […]
Persuasive Selling – A New Lynda.com Course
/0 Comments/by Brian Ahearn, CMCT®I had the privilege this year to work with the people at Lynda.com, now owned by LinkedIn, to create an online sales training course. It was quite an experience to visit their facility in Carpentaria, CA, a stunningly beautiful place! I worked with a director, producer, make-up artist, lighting technician, and a digital artist. And […]
Be Thankful and Give Thanks
/1 Comment/by Brian Ahearn, CMCT®This week people across the United States will celebrate Thanksgiving. The holiday has its origins going back to the 1600s with the Pilgrims but it wasn’t until Abraham Lincoln formally acknowledged the last Thursday in November as the day of celebration that we collectively recognized the day as a nation. In 1939 Franklin D. Roosevelt […]







