When You Give, the Recipient isn’t Always Who You Think
/1 Comment/by Brian Ahearn, CMCT®As we explore ways you can leverage the principles of influence for your own self-improvement, we’ll consider giving and the principle of reciprocity this week. Reciprocity is the psychological term that tells us people feel obligated to give back to those who first give to them. The wise persuader looks to give “gifts” that are […]
Love the One You’re With
/0 Comments/by Brian Ahearn, CMCT®Last week I mentioned I would be writing a series of posts on how you can use the principles of persuasion to influence your own behavior for positive changes. Crosby, Stills and Nash have a famous song from the early ‘70s called “Love the One You’re With.” There’s a lot of wisdom in that little […]
Humans Think When Habit Won’t Do
/0 Comments/by Brian Ahearn, CMCT®Last week I had the pleasure of sitting through the Principles of Persuasion (POP) Workshop in Phoenix, Arizona once again. Even though I’ve taught this workshop more than 50 times it was a great refresher and exposed me to the new look, feel, and studies for the workshop upgrade. Greg Neidert, Ph.D., led this POP […]
Values, Voting and Other Decisions
/0 Comments/by Brian Ahearn, CMCT®I recently read Tony Robbins’ book, Unlimited Power, for the umpteenth time. Each time I reread it I have more respect for Tony’s deep understanding of the human mind and behavior. Despite not being a neuroscientist, social psychologist or behavioral economist, the insights he shares (the book was written 30 years ago) are spot on. […]
Do You Care What Others Think?
/0 Comments/by Brian Ahearn, CMCT®I recently watched an interview with Tony Robbins and he was asked how to deal with the fear of failure. He said we all have fears and that everybody – presidents, multi-millionaires, professional athletes – has a place where they get fearful. He went on to say, “Train yourself to say, ‘I can be fearful […]




