Flubber Shoe Ban by NBA Will Cause Sales to Jump!
First it was performance-enhancing drugs and now it’s performance-enhancing shoes that are banned in sports. That’s right; performance-enhancing shoes have been banned by the NBA. The ban is a first for the league but I predict that censoring the new shoes will cause sales to jump out of the gym. This begs the question; has […]
Don’t Live in “Scare City” this Christmas
Yes, it’s mid October and I’m already writing about Christmas. Ho, Ho, Ho, the only surprise might be that I’ve not written about it sooner. I’m not sure what stores are like where you live but around Columbus, Ohio mega-malls are big business and very soon you’ll see Christmas on display. What this means in […]
The Trappings of Success
Ever heard of Marc Dreier? Probably not because he was overshadowed by someone I’m willing to bet you have heard of, Bernie Madoff. What a great name – Madoff – because he made off with everyone’s money! Madoff captured headlines about the same time Marc Dreier was being apprehended because Madoff’s billion dollar Ponzi scheme […]
“People forget what you say, but they remember how you made them feel”
Many of you reading have seen Sean Patrick’s name before because he’s written several posts for my Influencers from Around the World series. I asked Sean to write another post to generate interest because he’s in America this week. He’s visiting Columbus, to attend the Principles of Persuasion workshop I’m leading.If you’d like to meet […]
The Matthew Effect
Not too long ago, I reread The Art of WOO by G. Richard Shell and Mario Moussa. The book focuses on using strategic persuasion to sell your ideas. I particularly like how the authors use real people and real-world examples of both success and failure when analyzing persuasion techniques. The Art of WOO is one […]
