Influencers from Around the World – Berlusconi and the Principle of Liking
/5 Comments/by Brian Ahearn, CMCT®To start the New Year the Influencers from Around the World post is from my Italian friend Marco Germani. I had the pleasure of talking to AND seeing Marco the day after Christmas. I didn’t go to Rome, instead we used our iPhones. I also got to “meet” his wife Monika and their six month […]
Will You Be Making New Year’s Resolutions?
/1 Comment/by Brian Ahearn, CMCT®Will you be making New Year’s resolutions in a few days? If so, then you’ll want to read on IF you want to have a realistic shot at making those resolutions stick. I blogged about this last year, but with so many new readers and so many people making New Year’s resolutions I thought it […]
Personality Types and Persuasion Approaches
/0 Comments/by Brian Ahearn, CMCT®In May I wrote an article on what I thought were the best ways to persuade people when you had a handle on their personality type. I came to find out there were no studies on influence approaches and personality types so I decided to conduct my own research in the form of an online […]
Influencers from Around the World – What Drives Liking? Different Scenes Between the US and Korea
/0 Comments/by Brian Ahearn, CMCT®This month’s article is from Hoh Kim. I met Hoh in January 2008 when we went through the certification process with Dr. Cialdini. Hoh is an extremely intelligent person. That combined with the fact that he studied and worked in America for many years gives him a great perspective to compare different principles of influence […]
Parenting Made Easier with Influence
/1 Comment/by Brian Ahearn, CMCT®Today, December 6, is our daughter Abigail’s 15th birthday. I can still remember looking at her in the crib thinking, “I can’t believe she’s been with us a hundred days.” Wow, does time fly! In just over three years she’ll be heading off to college and no matter where you are in the world you […]




