Changes Coming to Influence PEOPLE
/0 Comments/by Brian Ahearn, CMCT®I decided to have an extra post this week to let you know about a few things to keep an eye out for on Influence PEOPLE this year. I hope you’ll find them interesting ways to continue learning about ethical influence. First is something that’s not entirely new but will be presented in a different […]
The Upside and Downside of Fixed-Action Patterns
/1 Comment/by Brian Ahearn, CMCT®I’ve been having a hard time with something lately — brushing my teeth. Some of you are thinking that’s gross but don’t worry, I brush several times a day and floss too. I guess my problem is really with the toothpaste container. Jane bought Colgate Total, fine toothpaste by the way, but it comes in […]
People Buy Based on Emotion and Justify with Logic
/4 Comments/by Brian Ahearn, CMCT®In sales it’s common to hear, “People buy based on emotion then justify after the fact with logic.” If you’re in sales that’s not a newsflash but it’s worth exploring little more because the implications go beyond sales when it comes to your ability to influence people. Feelings are incredibly powerful and no matter how […]
Influencers from Around the World – Berlusconi and the Principle of Liking
/5 Comments/by Brian Ahearn, CMCT®To start the New Year the Influencers from Around the World post is from my Italian friend Marco Germani. I had the pleasure of talking to AND seeing Marco the day after Christmas. I didn’t go to Rome, instead we used our iPhones. I also got to “meet” his wife Monika and their six month […]
Will You Be Making New Year’s Resolutions?
/1 Comment/by Brian Ahearn, CMCT®Will you be making New Year’s resolutions in a few days? If so, then you’ll want to read on IF you want to have a realistic shot at making those resolutions stick. I blogged about this last year, but with so many new readers and so many people making New Year’s resolutions I thought it […]




