Will You Be Making New Year’s Resolutions?

Will you be making New Year’s resolutions in a few days? If so, then you’ll want to read on IF you want to have a realistic shot at making those resolutions stick. I blogged about this last year, but with so many new readers and so many people making New Year’s resolutions I thought it […]

Personality Types and Persuasion Approaches

In May I wrote an article on what I thought were the best ways to persuade people when you had a handle on their personality type. I came to find out there were no studies on influence approaches and personality types so I decided to conduct my own research in the form of an online […]

Influencers from Around the World – What Drives Liking? Different Scenes Between the US and Korea

This month’s article is from Hoh Kim. I met Hoh in January 2008 when we went through the certification process with Dr. Cialdini. Hoh is an extremely intelligent person. That combined with the fact that he studied and worked in America for many years gives him a great perspective to compare different principles of influence […]

Parenting Made Easier with Influence

Today, December 6, is our daughter Abigail’s 15th birthday. I can still remember looking at her in the crib thinking, “I can’t believe she’s been with us a hundred days.” Wow, does time fly! In just over three years she’ll be heading off to college and no matter where you are in the world you […]

The Joy of Winning vs. The Pain of Losing

A few days before the big weekend of turkey and football, I saw the following quote on ESPN.com regarding the Iron Bowl—the intense Alabama–Auburn rivalry: “The fear of losing the game is worse than the joy of winning and participating.” That statement came from David Housel, retired athletic director at Auburn, and it was repeated […]