Love is the Ultimate Gift
/2 Comments/by Brian Ahearn, CMCT®This post celebrates the second anniversary of Influence PEOPLE. It’s been a great two years and I look forward to many more. I love blogging and social media because it’s opened up so many doors, helped me reconnect with old friends, and allowed me to meet so many new people I never would have otherwise. […]
An Interview with Anthony McLean
/0 Comments/by Brian Ahearn, CMCT®A little more than a week ago Anthony McLean, CMCT, the newest guest blogger for my Influencers from Around the World series, wrote his first post for Influence PEOPLE. His initial article was about Influencing in Australia. I just learned that Anthony was interviewed on Sky News in March when he was asked how the […]
Consistency vs. Authority: Which to Use and When
/0 Comments/by Brian Ahearn, CMCT®Last month I conducted a couple of POP (Principles of Persuasion) workshops. One was for insurance agents and the other was for managers and supervisors at State Auto. Actually, I’ve done more than a dozen POPs in the past three years and I’ve seen a common thread with participants – confusing when to use the […]
Influencers from Around the World – Influencing in Australia
/0 Comments/by Brian Ahearn, CMCT®This month’s Influencers from Around the World article is the first guest post from Anthony McLean. Like myself and several of my guest bloggers, Anthony is a Cialdini Method Certified Trainer (CMCT). In fact, he’s the only CMCT in Australia and he’s going to share with us how to best influence should you find yourself […]
The Most Expensive Gift of All – Free
/5 Comments/by Brian Ahearn, CMCT®Sometimes the most expensive gift of all is free. That’s right, sometimes a “free” gift cost you far more than it would have if you bought it. That’s part of the reason we’re so familiar with the saying, “There’s no such thing as a free lunch.” Let me illustrate with a story. In early February […]




