The Psychology of the Sale
I’m a big reader but that wasn’t always the case. In fact, as strange at this sounds, as a kid I hated reading and writing. I say it’s strange because now I write all the time and I read about a book a week. For me, part of a great weekend is spending time at […]
Influencers from Around the World – New Guest Bloggers
I’m very excited to introduce readers to a couple of new guest bloggers for the Influencers from Around the World series that’s featured on the first Monday of every month.Anthony McLean hails from “Down Under” and has the distinction of being Australia’s only Cialdini Method Certified Trainer (CMCT). His background is unique, having spent more […]
Compared to What?
I read an interesting book at the beginning of the year, the Armchair Economist by Steven E. Landsburg. I picked it up because I enjoyed another book he wrote, More Sex is Safer Sex. I have to admit, there is something to be said for a title grabbing your attention, especially when it has sex […]
Influencers from Around the World – The Unavoidable Influence of Death
This month’s Influencers from Around the World article is from Yago de Marta. If you’ve been a reader of Influence PEOPLE for any length of time then you’ve no doubt read some articles by Yago. I think you’ll find his perspective on influence and death intriguing. I encourage you to check out his website and […]
Does Celebrity Advertising Really Work?
A few weeks ago a friend, Paul Hebert, tweeted me to get my opinion on what Robert Cialdini might say about an article from The Consumerist titled “Study: Putting Celebrities in TV Ads only Makes them Worse.” Some of the ads featuring celebrities that scored worst included: Tiger Woods “Did You Learn Anything” (Nike) Lance Armstrong’s “No Emoticons” […]
