Why Influence is all about PEOPLE
In my first post I shared my perspective that Influence is all about PEOPLE. I say that because we don’t try to persuade things. Dale Carnegie had it right when he wrote, “Dealing with people is probably the biggest problem you face, especially if you’re in business.” When it comes to PEOPLE I encourage you […]
Influence is all about PEOPLE
This is my first attempt at blogging so please bear with me. In due time I’ll learn more about effective blogging and hopefully you’ll learn more about effective influence and persuasion. Experience and science give me confidence to make the following assertion; if you try some of the things I’ll be sharing with you, over […]
The Principle of Reciprocity
Reciprocity means, “A mutual exchange.” As a principle of influence it could be described in layman’s terms as the good old “give and take” principle or “you scratch my back and I’ll scratch yours.” When someone does something for us we typically feel obligated to do something for them in return, to return the favor, so […]
The Principle of Liking
The Liking Principle is obvious to most of us – people like to do business with people they like. Or, as Jeffrey Gitomer says, “All things being equal, people want to do business with their friends. All things not being so equal, people still want to do business with their friends.” For that matter, almost anything we […]
The Principle of Consensus
The Principle of Consensus tells us, when people are unsure how to act in certain situations, they tend to look to others to see how they should respond. It makes me think about the old saying, “There’s safety in numbers.” For example, when making a major purchase on something we don’t know lots about, we just feel […]
