Just Tell Me What to Do
I recently read a LinkedIn post where the author shared a fascinating study about music in a wine shop. Simply changing the background music dramatically shifted whether customers bought French or German wine. Then someone commented: “What kind of music should I play in my toy store?” I understood the question. But I also think […]
AI Can Amplify Your Voice. It Shouldn’t Become It.
A little over a month ago, I wrote an article titled “Is AI Making Us Lazy Influencers?“ The topic is top of mind again after reading a LinkedIn post that began with this attention-grabbing statement: “I don’t use AI to write my content.” The author quickly explained that statement wasn’t a badge of honor. His point […]
Growth Is Hard But Remaining The Same Can Be More Painful
Growth is hard because it almost always involves pain. Think about children. Sometimes they wake up in the middle of the night crying because of growing pains. They don’t understand that their bones are stretching, their bodies are changing, but they know they’re experiencing pain. The same is true throughout life. When I competed in […]
Reciprocity Was Meant for People, Not Marketing Automation
Full confession: I don’t feel bad when I don’t open your email. I don’t feel bad when I don’t return your phone call. And I don’t feel bad when I don’t reply to your text. That might sound strange coming from someone who teaches ethical influence. After all, isn’t it polite to respond when someone […]
The Influence of a Father
Father’s Day was Sunday, a time when many families celebrated the men who helped raise them. For some people, however, Father’s Day is complicated. Over the years, I’ve learned that even referring to God as “Father” can be difficult for some people because their experience with their earthly father was painful. Some never knew their […]
