Faith and Influence: What I Told Cialdini That Brought Me to Tears

In 2003, I had no idea a simple email would change the course of my career—and my life. I first encountered Dr. Robert Cialdini through a video of him speaking at Stanford. His explanation of the psychology of persuasion—how to ethically influence others—resonated deeply. Soon after, I noticed a Stanford marketing catalog describing his work […]

Who We Mourn And Why

A few days ago, I posted something on Facebook that stirred a surprising amount of response: “Feeling empty at the breaking news—Charlie Kirk has died.” That one sentence sparked quite a conversation. My intent wasn’t political or provocative. I was simply expressing a raw emotion in real time, and it got me thinking: Why do we […]

Science and Faith: Conflict or Confirmation?

This week’s post is an excerpt from the Preface of my upcoming book, Influenced from Above: Where Faith Meets Influence. The book will be available on Amazon and other online vendors on October 21. I began to think more and more about how the principles of influence had a connection to faith. I’ve not come […]

AI Isn’t The Enemy—Fear Is

I remember when calculators started showing up in classrooms. Parent feared kids would stop learning how to do math by hand. And in a way, some did. But would any of us want to go back to solving complex equations without one? Technology has a way of unsettling us at first. It threatens what’s familiar […]

To Reciprocate, or Not to Reciprocate, That is the Question

To reciprocate, or not to reciprocate, that is the question: Whether it’s right to absorb Words or actions that are untrue or unjust, Or to retaliate, returning insult or slight for insult or slight   Dr. Robert Cialdini’s principle of reciprocity is one of the most powerful drivers of human behavior. It’s built into each […]