Pre-suasion: Setting the Stage for Success and Happiness
/0 Comments/by Brian Ahearn, CMCT®The following is an excerpt from my next book, which I’m knee deep in the middle of right now. It focuses specifically on selling and I use the following personal story to introduce the psychology of “pre-suasion” as a key to success and happiness. In addition to working on the book my story is appropriate […]
A Path to Real Change
/0 Comments/by Brian Ahearn, CMCT®There’s been lots of talk about a “new normal” when we emerge from the Covid-19 quarantine. Some people long to go back to the way things were just prior to the pandemic. That’s understandable because in the United States unemployment was near all-time lows, the stock market was at record highs and the economic outlook […]
It All Started With This…
/0 Comments/by Brian Ahearn, CMCT®It was sometime in 2003, Nancy Edwards, a coworker handed a videotape to my boss, John Petrucci, and me. Nancy had seen it during an MBA class she was taking at The Ohio State University. She said she thought we’d really like it. The video was Robert Cialdini presenting The Power of Persuasion at Stanford’s […]
How Are You Doing?
/0 Comments/by Brian Ahearn, CMCT®If I had more time I would…[fill in the blank]. Most people have had an unprecedented amount of time on their hands the last month due to quarantine situations around the world. How are you doing? How have you been using your time? Are you trying to change the things you’ve wanted to change for […]
The Subconscious; the Dark Matter of our Psychology
/1 Comment/by Brian Ahearn, CMCT®Something I do when I’m on the treadmill is read on my Kindle or watch documentaries. I recently finished Quark Science on Amazon and the episode on dark matter grabbed my attention because it reminded me of something from psychology. What is this mysterious thing scientists call dark matter? According to Dictionary.com it is, “Unseen matter that […]









