Is the System Broken?
/0 Comments/by Brian Ahearn, CMCT®“May you live in interesting times,” is said to be an ancient Chinese curse. While there’s no documented proof of the Chinese origin, one could say we are cursed to live in such a time in American politics. With the acquittal of President Trump by the Senate last week, people who wanted to see him […]
Don’t Memorize, Internalize. Embrace, Anticipate, Practice!
/0 Comments/by Brian Ahearn, CMCT®At a recent sales training event I encouraged attendees; don’t memorize, internalize. These were salespeople and we were talking about how to deal with objections whenever they arise. The key with objections is to embrace them. After all, if you’re in sales then objections are part of the game just like running is part of […]
Persuasion: Your Key to Professional Success and Personal Happiness
/0 Comments/by Brian Ahearn, CMCT®Persuasion is more than changing hearts and minds, it’s about changing behavior. Aristotle said as much when he told the world persuasion was, “the art of getting someone to do something they wouldn’t ordinarily do if you didn’t ask.” Whether you want someone to buy from you, your boss to approve your project, get a […]
Just Okay Is Not Okay
/0 Comments/by Brian Ahearn, CMCT®Commercials are designed to move consumers to action. One commercial caught my attention recently because it made me laugh. AT&T’s Just Okay Is Not Okay shows a concerned couple in a hospital room waiting to meet the surgeon. They ask if the nurse has ever worked with the doctor. The nurse replies, “Oh yea, he’s […]
2 Books Radically Changed How I Present
/0 Comments/by Brian Ahearn, CMCT®Speaking in public can make or break your career. Why? Because it won’t matter how good your idea, product or service is if you can’t get buy-in from your audience. If you don’t know how to hook an audience not only do you lose, so does everyone who might have benefitted from your great idea, unique […]








