Do You Have Faith?
/2 Comments/by Brian Ahearn, CMCT®Do you have faith? I do. My perspective on faith comes from my Christian worldview. The Bible defines faith as follows; “Faith is the assurance of things hoped for, the conviction of things not seen.” (Hebrews 11:1) From there the chapter goes on to list people who lived by faith. Examples of Faith We all […]
7 Deadly Sins When Trying to Influence PEOPLE
/0 Comments/by Brian Ahearn, CMCT®I just celebrated my 12th anniversary partnering with INFLUENCE AT WORK, the organization headed up by Robert Cialdini, Ph.D. Cialdini, sometimes called “the Godfather of influence”, is the most cited living social psychologist on the planet when it comes to the science of influence. I have the privilege of being one of only two dozen […]
“The Only Thing We Have to Fear Is Fear Itself.”
/0 Comments/by Brian Ahearn, CMCT®Franklin D. Roosevelt, the 32nd President of the United States, uttered those words in 1932, during his first inaugural address. The American people were scared because of the stock market crash and subsequent depression. When FDR spoke, it didn’t look like things were going to get better any time soon. It strikes me that we’re […]
The Data Tells The Story…Not!
/0 Comments/by Brian Ahearn, CMCT®I was listening to a podcast recently and the guest said, “The data tells the story.” I would contend it’s not the data that tells the story but rather, how the data is presented. Let me share several examples. Unhealthy Big Macs In Made to Stick, authors Chip and Dan Heath shared a story about […]
From Womb to Tomb Each of Us is a Persuader
/0 Comments/by Brian Ahearn, CMCT®From womb to tomb, each of us uses the skill of persuasion throughout our lifetime. As soon as babies come into the world they cry because they want to be held, fed, burped or changed. They don’t understand they’re engaging the skill we call persuasion, but they know they have a need and they want […]









