Quarterly Newsletter

Christmas is only six months away and so is year end. I don’t know if you feel this way, but time seems to go by faster as we age. I can hardly believe I turned 60 years old in April. Memories of high school, college, starting my career and meeting Jane, and Abigail coming into the world seem like a few short years ago, not decades.

Although time is flying by, the good news is you have six month left in 2024 to right the ship if you’re off track in terms of goals. If you’re on track, keep up the great work and make 2024 one of your best so far!


What’s Influence PEOPLE all about?

  •       Why – Help you achieve more professional success and enjoy more personal happiness.
  •       How – Teach you the science of ethical influence.
  •       What – Speak, write, train, coach, and consult.
  •       Who – Clients include leaders, salespeople, business coaches, insurance professionals, and more.

Here’s What’s New…


I was busy in Q2 with trips to Denver, Cleveland, Phoenix, and Bismarck. There was also a good bit of virtual training too. I have to say, the trip to Phoenix for Influence Amplified, the celebration of the 40th anniversary of Dr. Robert Cialdini’s book, Influence, was the highlight. the opportunity to present in front the good doctor and several hundred Cialdini fans was incredible. You can read more about that special day here.


My new book, His Story, My Story, Our Story, launched on June 4. It details my father’s time in the Marines and Vietnam, my life, and our story. But it’s not just about service, it’s also about the challenges that come with father and son relationships. and the reception has been overwhelming. You can pick up your copy at Amazon, Barnes & Noble, or Books-A-Million.

The reception has been overwhelming. Here are just a few comments I’ve received:

“I received healing from this and am actually heading to Idaho the end of this week to spend some time with my father.”

“The book really hit home for me. I cried through some of it. Very relatable — it helped me understand my dad (a Marine) better honestly — so thank you.”

“I have now gone 46 consecutive days without losing my temper.”


In Case You Missed It…

I did a number of podcasts around the new book that you might be interested in checking out. I must admit, there were times when I got pretty emotional.

Warning: In some spots I use pretty candid language about events and feelings.

Veterans Breakfast Club – My Father the Marine

Todd DePastino and Shaun Hall invited me on Veterans Breakfast Club podcast to talk about various aspects of my new book, His Story, My Story, Our Story. We addressed my father’s life and service in the Marine Corps, and the impact it had on me growing up in his shadow. We also addressed the often unspoken emotional trauma that comes with service, combat, and PTSD. Click here to check out the conversation.

Jamming with Jason Podcast – Lessons on Fatherhood, Sacrifice, and Service

I’ve been a guest of Jason Mefford’s show, Jamming with Jason, multiple times over the years. I’m grateful he had me back on this time to talk about my new book, His Story, My Story, Our Story. We went deep on family, fatherhood, inter-generational systems, grace, forgiveness, and reconciliation. Click here to listen to us jam.

Emissary Authors Podcast – Navigating Forgiveness and Understanding in Families

Paul Edwards and Jason Todd invited me on their show to talk about, His Story, My Story, Our Story. My father served in the Marines and did a 13-month combat tour in Vietnam. As you might imagine, there were many upsides being raised by a Marine, but also quite a few difficulties. It turned out to be a a more emotional conversation than I’d anticipated. Click here to listen to our conversation.

Brian Ahearn

Brian Ahearn is the Chief Influence Officer at Influence PEOPLE and a faculty member at the Cialdini Institute. An author, TEDx presenter, international speaker, coach, and consultant, Brian helps clients apply influence in everyday situations to boost results.

As one of only a dozen Cialdini Method Certified Trainers in the world, Brian was personally trained and endorsed by Robert Cialdini, Ph.D., the most cited living social psychologist on the science of ethical influence.

Brian’s first book, Influence PEOPLE, was named one of the 100 Best Influence Books of All Time by Book Authority. Persuasive Selling for Relationship Driven Insurance Agents was an Amazon new release bestseller. His latest book, The Influencer, is a business parable designed to teach you how to use influence in everyday situations.

Brian’s LinkedIn courses on persuasive selling and coaching have been viewed by over 700,000 people around the world and his TEDx Talk on pre-suasion has more than a million views!

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