Quarterly Newsletter

Welcome to 2025! The older I get, the faster time seems to fly by. It’s like going down a slide because feels like time accelerates. I enjoy the start of the new year because it feels like fresh possibilities. I know, January 1st is really no different than any other day but there are days when we are more likely to start new things. The first day of a week, month, or year, are some of those days. If you want proof, pick up a copy of Dan Pink’s book, When: The Scientific Secrets of Perfect Timing.

By the time you read my next newsletter, Jane and I will be grandparents! Our daughter Abigail and her husband Tyler are expecting in March. We’re eagerly anticipating the arrival of Pancake. Abigail and Tyler are not going to find out the sex (some surprises in life are worth waiting for) so I nicknamed the baby. I came up with that when I texted Abigail about grabbing coffee one morning and she responded, “Baby wants pancakes.” 😊

I hope 2024 was a great year for you and that 2025 proves to be your best so far. That won’t happen without goals and hard work so get get after it starting today!

Sincerely,
Brian

What’s Influence PEOPLE all about?

•       Why – Help you enjoy more professional success and personal happiness.
•       How – Teach you the science of ethical influence.
•       What – Speak, write, train, coach, and consult.
•       Who – Clients include leaders, salespeople, business coaches, insurance professionals, and more.

Here’s What’s New…

Speaking

Last quarter I was in Melbourne, Australia to work with a client. When I left my corporate role, one goal was to travel the world to teach people about ethical influence. I checked that box! Not only was the trip great on a professional level, but it was also personally. Jane joined me and we stayed for two weeks. We explored Melbourne, drove the Great Ocean Road, saw amazing wild life and snorkeled with dolphin. Amazing!

My calendar is filling and Q1 has me in Denver, Tucson, and Columbus for speaking events. I’m also doing lots of work with the Cialdini Institute as I help a cohort become Cialdini Licensed Trainers.

Writing

His Story, My Story, Our Story, came out June and I continue to be overwhelmed by the feedback. I’ve spoken about the book at a few corporate book clubs and hope to do more in 2025 because of the impact the book is having.

The book delves into my father’s time as a Marine Captain in Vietnam, the impact those experiences had on my life, and our relationship. If you’ve not already picked up your copy, visit Amazon, Barnes & Noble, or Books-A-Million. If you have read it, an Amazon review would be greatly appreciated.

One reader wrote:

“Brian Ahearn’s book is an absolute gem one-two combo! First, is an honest, touching family history illustrating the power of love and loyalty. Brian, a taekwondo black belt, former athlete, and entrepreneur, opens up about his life in a very relatable way. Page-turning, emotional reveals kept me highly entertained on a road of practicable enlightenment. Just when you think you’ve got it all, in comes his father’s incredible Vietnam War journal –gripping tales of bravery and camaraderie, perfect for any military history fan. These real-life combat experiences are intense yet heartwarming, capturing the spirit of the marines in a way anyone will understand and appreciate. This family saga with a side of riveting war stories is top notch home-cooked inspiration!”

In Case You Missed It…

During the quarter I was a guest on a couple of podcasts you may want to check out.

Negotiate Anything Podcast – His Story, My Story, Our Story

Kwame Christian, founder of the American Negotiation Institute and host of the Negotiate Anything podcast, invited me back to the show…for the 5th time! This conversation didn’t revolve around influence or negotiations. Instead, we talked about my book, His Story, My Story, Our Story. Fatherhood, sacrifice, and service were themes we touched on. Click here to listen.

The Nudge Podcast – Can I Persuade 20 Strangers to Listen to The Nudge Podcast?

I joined Phil Agnew on his podcast, Nudge, to discuss the real-world application of pre-suasion approaches. What was so interesting is that Phil took what we discussed and put it to the test to see if he could use pre-suasion to convince more people to listen to his show. Click here to listen and find out the results of his experiment.

Brian Ahearn

Brian Ahearn is the Chief Influence Officer at Influence PEOPLE and a faculty member at the Cialdini Institute. An author, TEDx presenter, international speaker, coach, and consultant, Brian helps clients apply influence in everyday situations to boost results.

As one of only a dozen Cialdini Method Certified Trainers in the world, Brian was personally trained and endorsed by Robert Cialdini, Ph.D., the most cited living social psychologist on the science of ethical influence.

Brian’s first book, Influence PEOPLE, was named one of the 100 Best Influence Books of All Time by Book Authority. Persuasive Selling for Relationship Driven Insurance Agents was an Amazon new release bestseller. The Influencer, is a business parable designed to teach you how to use influence in everyday situations.

Brian’s LinkedIn courses on persuasive selling and coaching have been viewed by over 750,000 people around the world and his TEDx Talk on pre-suasion has more than a million views!