As I write this post there have been ISIS attacks in Belgium, Iraq and Pakistan, not to mention attacks in numerous other countries before all the recent tragedies. Their increased activity has people living in fear despite the reality that the likelihood of dying in an ISIS terrorist attack is so much less than dying […]
What the hell were you thinking? Ever thought (or said) that as you interacted with someone? Anyone ever said that to you? I bet at least one person thought it because we’ve all done things without thinking. There’s lots of research that clearly shows the vast amount of our behavior is driven by non-conscious forces. […]
If you read this post it’s guaranteed you’ll get everything you want every time, all the time. Of course that’s not true but it’s what some people would like you to believe because people love the easy way out. Let me read a book, read a blog post and I’m good. Understanding the science of […]
I’ve never been as fascinated by the political process as I am right now. My fascination has more to do with how the process has been flipped upside down by people like Bernie Sanders and Donald Trump. In August I wrote a post on Donald Trump’s mASS Appeal where I shared some insight into why […]
This month our “Influencers from Around the World” post comes from Marco Germani. Marco is a native of Italy and lives in Rome. A skilled practitioner of influence for decades, he even wrote a book on the subject in Italian. In this post he explains how the principle of liking can impact the sale. Brian […]
“Persuasion is just common sense.” I’ve heard that from people countless times over the years when I share a little about the psychology of persuasion. I think the reason people reflexively say that is because it’s easy understand everything I tell them. Nearly everyone can think of a time when a principle of influence was […]
Have you ever run five miles? That’s not easy to do if you’re not in shape. How about this — have you ever walked five miles? That’s not as hard as running but can be taxing depending on your fitness level. Do you think it would be more tiring to walk in 70, 80, or […]
Yes, you read that correctly; my 12 year love affair with Southwest Airlines is over and truthfully, it’s irrational on my part and Southwest’s too. Perhaps you could say we have irreconcilable differences. Dan Ariely, author of Predictably Irrational and The Upside of Irrationality, uses studies from behavioral economists to prove we humans are not […]
I think it’s safe to say the easier something is to remember the more likely you are to act on it. State Auto’s Chief Sales Officer Clyde Fitch drove home this truth during his tenure with the company. Clyde had many memorable sayings we affectionately called “Clyde-isms.” He used these simple messages to drive home […]
Matt Damon starred in the 2011 movie, The Adjustment Bureau, in which he played the youngest politician to be elected to Congress. In the opening scene he has to address supporters after having lost an election bid for the Senate he clearly should have won. During his consolation speech he begins to reveal the truth […]
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