Entries by Brian Ahearn, CMCT®

Perception is Reality; Not really

You’ve heard it said, “Perception is reality.” What that means is how someone experiences something has a huge impact on their thoughts, emotions and behavior but, make no mistake about it, perception is not always reality. Take two people who experience the very same thing but react completely differently. Suppose they are turned down for […]

My Name is Brian and You Are?

In his classic book How to Win Friends and Influence People, Dale Carnegie wrote, “Remember that a person’s name is to that person the sweetest and most important sound in any language.” There is no word that catches our attention more than our name. That’s why you can be in a noisy, crowded area, straining to listen […]

That Silent Nudge

Have you ever experienced any of the following? You reviewed an email and felt something was off but you couldn’t put your finger on it. Eventually you sent it after rereading it one more time only to notice an error just after hitting send! You left the house and felt something wasn’t right. You mentally […]

Man’s Need to Add Meaning

Over the years I’ve watched many of the Ken Burns PBS documentaries while running on my treadmill. I started with The War (WWII), and then it was on to Prohibition, The Dust Bowl, The Civil War, Baseball, Jazz, and most recently The Roosevelts. If you’ve never seen any of them I can’t encourage you enough […]

Influencers from Around the World – How to Persuade Yourself to Re-set Your Priorities in Life

Hoh Kim has been a guest blogger for Influence PEOPLE since I began the Influencers from Around the World series seven years ago. Hoh and I became friends when we went through the Cialdini certification training together. Hoh has his Ph.D. in Culture Technology from Korea Advanced Institute of Science and Technology; his dissertation title was “Psychological and […]

The Hidden Recesses of Your Mind

The human mind is perhaps the greatest creation in the universe. In the past century we’ve started to unlock the mysteries of the mind through scientific study. Here are a few interesting brain facts: Your brain consumes approximately 20 percent of your calories but accounts for about 2 percent of your weight. It’s not true […]

The Immediate Influence of Behavior

Have you ever read Viktor Frankl’s classic work Man’s Search for Meaning? If you haven’t I can’t recommend it enough! It’s one of the most impacting books I’ve ever read. Despite the sobering description of life in Nazi concentration camps the book has sold more than 12 million copies since it was first published in […]

Persuasive Marketing the Old Fashioned Way

People often ask me if Robert Cialdini’s principles of influence are as effective today as they were when he first wrote about them 30 years ago. I emphatically reply, “Yes!” The methods of communication may be changing – email instead of letters, text or instant messaging instead of phone calls, online advertising instead of television […]

Combating ISIS with NICES: Giving and Receiving

As I write this post there have been ISIS attacks in Belgium, Iraq and Pakistan, not to mention attacks in numerous other countries before all the recent tragedies. Their increased activity has people living in fear despite the reality that the likelihood of dying in an ISIS terrorist attack is so much less than dying […]

What The Hell Were You Thinking?

What the hell were you thinking? Ever thought (or said) that as you interacted with someone? Anyone ever said that to you? I bet at least one person thought it because we’ve all done things without thinking. There’s lots of research that clearly shows the vast amount of our behavior is driven by non-conscious forces. […]