Entries by Brian Ahearn, CMCT®

My Chance Encounter with Robert Cialdini

A few weeks ago, a Facebook friend Michael Halbfish, wrote during an exchange, “I am guessing there is a good story to how you wound up with your current career and working with Cialdini.” Michael is correct and I promised him I would share that story, a chance encounter with Robert Cialdini, in a blog […]

Can We Please Stop the Memes and Labels?

Can we please stop with all the memes and labels? I don’t know about you but I’m tired of all the attempts to be cute, dumb down issues and label people with a silly picture or cynical text. With the political season in the U.S. right now, it seems to be at an all-time high. […]

A Networking Story

This is a story about Paul, Tracy, Marcy, Merri, Amanda, Dan and Steve. It’s about friendships, helping one another and doing business. Recently I was approached by a couple of associates at State Auto who are part of our Future Leaders group for advice. They wanted to talk to me about networking tips for an […]

What Do You Think About Donald Trump?

“What do you think about Donald Trump?” That’s a question I hear more and more these days. People are curious about how he is in position to possibly win the presidency of the United States. From the beginning the experts have been wrong about his chances and so was I. Remember when Trump announced his […]

Would You Stop at the Store on Your Way Home?

What’s the most powerful principle of influence when it comes to sales? That’s a typical question I get from salespeople who attend my sales training or keynote presentations. While the situation usually dictates which principle to use, I believe the principle of consistency is perhaps the most powerful principle of influence when it comes to […]

Ask, Don’t Tell

A huge frustration for many parents happens when their kids don’t do what they’re told. That could be chores, studying, getting up at a certain time, and the list goes on and on and on. Quite often I’ll overhear a parent saying something like this, “I told you to…” And therein lies the problem. Psychologically, […]

I Am The Greatest!

Over the weekend one of the most famous people on the planet left us. Muhammad Ali slipped away at age 74 due to a respiratory ailment. When you talk about people who changed the world, Ali is certainly one of them. His accolades include winning a gold medal at the 1960 Rome Olympics, becoming the […]

Perception is Reality; Not really

You’ve heard it said, “Perception is reality.” What that means is how someone experiences something has a huge impact on their thoughts, emotions and behavior but, make no mistake about it, perception is not always reality. Take two people who experience the very same thing but react completely differently. Suppose they are turned down for […]

My Name is Brian and You Are?

In his classic book How to Win Friends and Influence People, Dale Carnegie wrote, “Remember that a person’s name is to that person the sweetest and most important sound in any language.” There is no word that catches our attention more than our name. That’s why you can be in a noisy, crowded area, straining to listen […]

That Silent Nudge

Have you ever experienced any of the following? You reviewed an email and felt something was off but you couldn’t put your finger on it. Eventually you sent it after rereading it one more time only to notice an error just after hitting send! You left the house and felt something wasn’t right. You mentally […]