Entries by Brian Ahearn, CMCT®

Useful Tips for Reaching You Goals

In his book Flow: The Psychology of Optimal Experience, Hungarian psychologist Mihaly Csikszentmihalyi made the case that people are happiest when fully absorbed in tasks they find challenging and that give them opportunities for personal growth. He calls the state people experience at those moments “flow.” If that term is unfamiliar perhaps the terms athletes […]

When You Give, the Recipient isn’t Always Who You Think

As we explore ways you can leverage the principles of influence for your own self-improvement, we’ll consider giving and the principle of reciprocity this week. Reciprocity is the psychological term that tells us people feel obligated to give back to those who first give to them. The wise persuader looks to give “gifts” that are […]

Love the One You’re With

Last week I mentioned I would be writing a series of posts on how you can use the principles of persuasion to influence your own behavior for positive changes. Crosby, Stills and Nash have a famous song from the early ‘70s called “Love the One You’re With.” There’s a lot of wisdom in that little […]

Humans Think When Habit Won’t Do

Last week I had the pleasure of sitting through the Principles of Persuasion (POP) Workshop in Phoenix, Arizona once again. Even though I’ve taught this workshop more than 50 times it was a great refresher and exposed me to the new look, feel, and studies for the workshop upgrade. Greg Neidert, Ph.D., led this POP […]

Values, Voting and Other Decisions

I recently read Tony Robbins’ book, Unlimited Power, for the umpteenth time. Each time I reread it I have more respect for Tony’s deep understanding of the human mind and behavior. Despite not being a neuroscientist, social psychologist or behavioral economist, the insights he shares (the book was written 30 years ago) are spot on. […]

Do You Care What Others Think?

I recently watched an interview with Tony Robbins and he was asked how to deal with the fear of failure. He said we all have fears and that everybody – presidents, multi-millionaires, professional athletes – has a place where they get fearful. He went on to say, “Train yourself to say, ‘I can be fearful […]

Just Say No

I teach people how to hear “Yes!” In fact, my branding slogan is “Helping You Learn to Hear ‘Yes!’” However, sometimes you have to “just say no” and it’s not always easy. Consider the following: “Just say no to drugs.” Parents and educators used this slogan to combat drugs in school. It’s easier said than […]

Last Year We Lost $3.77 Billion, However…

“Last year we lost $3.77 billion” was the message Warren Buffett had to personally deliver to Berkshire Hathaway shareholders at the 2002 annual meeting. What’s a CEO to do with news that’s as bad as that? I first learned about this in the summer of 2004 when Robert Cialdini was a guest speaker at several […]

It’s All About Conditioning

When I was young and heard the word “conditioning,” my thoughts immediately went to football. I associated conditioning with getting in shape. That meant sprints, weights and various drills repeated over and over to ready my body for the physical demands that were to come on Friday nights in the fall. Now I hear “conditioning” […]