Entries by Brian Ahearn, CMCT®

Last Year We Lost $3.77 Billion, However…

“Last year we lost $3.77 billion” was the message Warren Buffett had to personally deliver to Berkshire Hathaway shareholders at the 2002 annual meeting. What’s a CEO to do with news that’s as bad as that? I first learned about this in the summer of 2004 when Robert Cialdini was a guest speaker at several […]

It’s All About Conditioning

When I was young and heard the word “conditioning,” my thoughts immediately went to football. I associated conditioning with getting in shape. That meant sprints, weights and various drills repeated over and over to ready my body for the physical demands that were to come on Friday nights in the fall. Now I hear “conditioning” […]

My Chance Encounter with Robert Cialdini

A few weeks ago, a Facebook friend Michael Halbfish, wrote during an exchange, “I am guessing there is a good story to how you wound up with your current career and working with Cialdini.” Michael is correct and I promised him I would share that story, a chance encounter with Robert Cialdini, in a blog […]

Can We Please Stop the Memes and Labels?

Can we please stop with all the memes and labels? I don’t know about you but I’m tired of all the attempts to be cute, dumb down issues and label people with a silly picture or cynical text. With the political season in the U.S. right now, it seems to be at an all-time high. […]

A Networking Story

This is a story about Paul, Tracy, Marcy, Merri, Amanda, Dan and Steve. It’s about friendships, helping one another and doing business. Recently I was approached by a couple of associates at State Auto who are part of our Future Leaders group for advice. They wanted to talk to me about networking tips for an […]

What Do You Think About Donald Trump?

“What do you think about Donald Trump?” That’s a question I hear more and more these days. People are curious about how he is in position to possibly win the presidency of the United States. From the beginning the experts have been wrong about his chances and so was I. Remember when Trump announced his […]

Would You Stop at the Store on Your Way Home?

What’s the most powerful principle of influence when it comes to sales? That’s a typical question I get from salespeople who attend my sales training or keynote presentations. While the situation usually dictates which principle to use, I believe the principle of consistency is perhaps the most powerful principle of influence when it comes to […]

Ask, Don’t Tell

A huge frustration for many parents happens when their kids don’t do what they’re told. That could be chores, studying, getting up at a certain time, and the list goes on and on and on. Quite often I’ll overhear a parent saying something like this, “I told you to…” And therein lies the problem. Psychologically, […]

I Am The Greatest!

Over the weekend one of the most famous people on the planet left us. Muhammad Ali slipped away at age 74 due to a respiratory ailment. When you talk about people who changed the world, Ali is certainly one of them. His accolades include winning a gold medal at the 1960 Rome Olympics, becoming the […]