Entries by Brian Ahearn, CMCT®

Halo Good Looking! Are You as Talented as I Think?

Have you heard of the “halo effect?” For those with teens, I’m not talking about the Xbox game your kids might be playing where they seek to destroy aliens. The halo effect can be more insidious than the game when it leads us to harmful decisions. Let me describe the halo effect for you: You […]

Will the Price of Cubans Rise or Fall?

There’s a Seinfeld episode in which Kramer orders some Cubans. Jerry thinks he’s ordering cigars but Kramer actually brought three Cuban men over so they could roll cigars for him. He didn’t get cigars because they were illegal. When America cut ties with Cuba after Fidel Castro took over, it became illegal to do business […]

Jerry Seinfeld: Following the Lead of an Expert

I’m a big Seinfeld fan. No matter how many times I’ve seen an episode I always laugh. I’ve watched reruns so many times over the past 25 years I feel like Jerry, George, Elaine and Kramer are personal friends. What I appreciate most is how the show portrays everyday situations in such a humorous light. […]

Anchors Aweigh on You More than You Realize

The human mind is a fascinating creation. With it we move, breathe, consciously decide what to do and subconsciously do things with little knowledge of why or how we do them. With the help of our five senses, our brains help us make sense of the world around us. Despite its wonder our brains can […]

Influence and Persuasion Quotes to Ponder

This week’s post is a little different. Below you’ll find some of my favorite quotes when it comes to influence and persuasion. It’s a short post but I encourage you to read the quotes slowly and give thought to what each author is saying. “Persuasion is the art of getting someone to do something they […]

Doubt and Belief

“When you say it, they doubt it. When they say it, they believe it.” Tom Hopkins, author and sales trainer I recall that quote from How to Master the Art of Selling and Tom’s Sales Boot Camp. Telling someone what you think is right for them is never as effective as helping them see it and verbalize it […]

Cecil the Lion – Why the Outpouring of Sympathy?

Across the globe there has been outrage expressed over the illegal killing of Cecil the Lion. It’s been front and center in the news and all over social media. It’s led to the outing of the Minnesota dentist, his business address and even death threats. So why is there such outrage over an animal’s death […]

Donald Trump’s mASS appeal

Donald Trump has struck a nerve with the Republican Party, the media, and many Americans. You might say he has mASS appeal. He’s brash, offensive and unapologetic. The Republican Party knows he holds the key to their possible victory or defeat in the 2016 election should he choose to run as a third party candidate. […]

I’m Racist, You’re Racist, Everyone is Racist

I realize that headline might have offended some readers but I hope you’ll stay with me to the end and give thought to what I share. The subject of race is front and center in the United States now and it will not be going away any time soon. From Ferguson to Baltimore to Charleston, […]