Entries by Brian Ahearn, CMCT®

Welcome the Newest Ahearn!

In June 2022, I wrote a post called Tears of Joy, about our daughter’s wedding. Regarding that wonderful day, I often told people, “It was the best day of my life…so far.” I purposely said “so far” because I knew there would come an even better day. Well, their wedding day was exceeded this past […]

You’re Just Like Jesus—A Life-Changing Reframe

A few weeks ago, I posted a story on LinkedIn about reframing. It was about helping an employee shift from nervousness to excitement, a small tweak with big ripple effects on her professional and personal life. That memory jogged another—the most significant reframe of my life. Reframes can change perspectives in profound ways, often giving […]

I’m Not a Salesperson, I’m a Claim Rep

I had the privilege of working with John Petrucci, CPCU, for several decades. I learned more about sales from John during the first year we worked together than I’d learned in my first 10 years in the insurance industry! Here’s the interesting thing; John started out in claims. When he was approached about a sales […]

Doing the Opposite Can Make You More Influential – part 2

Last week I mentioned the classic Seinfeld episode, The Opposite. George’s interaction with Jerry and Elaine highlighted a paradox when it comes to influence and persuasion: instinctive approaches often backfire. In that post I shared three common mistakes — along with counterintuitive, science-backed approaches to help you ethically and more effectively influence people. I promised […]

Quarterly Newsletter

Welcome to 2025! The older I get, the faster time seems to fly by. It’s like going down a slide because feels like time accelerates. I enjoy the start of the new year because it feels like fresh possibilities. I know, January 1st is really no different than any other day but there are days […]

PAVE the Way for New Year’s Resolutions

The following is a chapter from Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical. This chapter is particularly appropriate just before New Year’s Eve. I hope it helps you get 2025 off to a great start. PAVE the Way for New Year’s Resolutions If you’re like many people, then you make New […]