More than a dozen years ago, when I was still knee deep in corporate life, one of my responsibilities was managing my company’s bonus plan. It was a massive undertaking, involving the distribution of over $20 million in year-end bonuses to 1,500 to 2,000 insurance agents. The work required accuracy, coordination, and the ability to […]
If you’re like most people, you enjoy the feeling that comes with knowing you negotiated a good deal. But what does “a good deal” really mean? In sales, it’s all about value, which I like to define with a simple formula: V = WIG/P (Value equals What I Get divided by Price) Whether it’s […]
Lately, you might have noticed a pause in my weekly posts. Between a Florida vacation and business travel, my focus shifted to a passion project—my next book, Influenced from Above: The Intersection of Faith and Influence. I’m excited to share that I’ve made some serious headway! This new book dives into something you may not […]
A few weeks ago, I posted a story on LinkedIn about reframing. It was about helping an employee shift from nervousness to excitement, a small tweak with big ripple effects on her professional and personal life. That memory jogged another—the most significant reframe of my life. Reframes can change perspectives in profound ways, often giving […]
I had the privilege of working with John Petrucci, CPCU, for several decades. I learned more about sales from John during the first year we worked together than I’d learned in my first 10 years in the insurance industry! Here’s the interesting thing; John started out in claims. When he was approached about a sales […]
Last week I mentioned the classic Seinfeld episode, The Opposite. George’s interaction with Jerry and Elaine highlighted a paradox when it comes to influence and persuasion: instinctive approaches often backfire. In that post I shared three common mistakes — along with counterintuitive, science-backed approaches to help you ethically and more effectively influence people. I promised […]
Are you a Seinfeld fan? If so, you’ll likely remember The Opposite, one of the most iconic episodes of the series. In it, George Costanza decides that every instinct he’s ever had has been wrong. With nothing to lose, on the encouragement of Jerry and Elaine, he decides to start doing the opposite of his […]
Welcome to 2025! The older I get, the faster time seems to fly by. It’s like going down a slide because feels like time accelerates. I enjoy the start of the new year because it feels like fresh possibilities. I know, January 1st is really no different than any other day but there are days […]
The following is a chapter from Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical. This chapter is particularly appropriate just before New Year’s Eve. I hope it helps you get 2025 off to a great start. PAVE the Way for New Year’s Resolutions If you’re like many people, then you make New […]
Each year around Christmas I share a variation of this post. Enjoy and Merry Christmas! Santa Claus — The Greatest Salesman Who Ever Lived Why do I believe Santa is the ultimate salesman? To start, he has a couple of success stories most of us can’t compete with. First, he’s successfully run the same family […]
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