Entries by Brian Ahearn, CMCT®

Your Worldview Shapes Your Influence

I often reflect on my worldview, and I’d like to invite you to do the same. What’s your worldview? For me, a worldview is the filter through which we interpret what we see and experience from the surrounding environment others. It’s the lens that shapes our reality. As for my worldview, it’s deeply influenced by my Christian […]

A Celebrity “Unendorsement”: Ronaldo’s Rejection of Coca-Cola is a $4 Billion Lesson in Influence

Have you ever wondered if a celebrity’s endorsement really sways your buying decisions? Think of Matthew McConaughey cruising in a Lincoln—does it make you want to drive one? Maybe, if you’re a fan of The Lincoln Lawyer, but it’s doubtful McConaughey himself regularly drives a Lincoln.  So, does celebrity advertising work? It can—if done right. […]

Life Lessons from a Marine Father: The Power of Discipline

Growing Up Under the Influence of a Marine Being raised by a United States Marine, especially one who served in combat during Vietnam, was anything but ordinary. There were moments when I found my father’s strict ways overwhelming, but as I reflect on those years, I’ve come to appreciate the profound impact they had on […]

Think Before Posting: Avoiding Online Beat Downs

As an April Fool’s baby, I’ve often joked, “I may be a fool, but I’m not stupid.” Yet, wisdom doesn’t always come with age, and I’ve made my share of mistakes along the way—one of which taught me a powerful lesson in online communication. Two Fights, 10 Losses I’ve only been in two physical fights […]

Persuasive Selling – Free Access!

This weekend was bad! Saturday morning, I threw my back out and it was so painful I passed out. When I came to, Jane was on the phone with 911 because she thought I was having a stroke or heart attack. Ugh! I made it to the chiropractor Monday morning so I’m slowly on the […]

Olympic Glory, Outrage, and Love

Growing up, I loved watching the Summer Olympics. I watched documentaries on past games and read everything I could get my hands on. For a time, I dreamed of being an Olympian. I was so obsessed with the Olympics that, while at a sales conference during a team competition, there was a bonus question: name […]

Am I A Bad Person? Are You?

“Am I a bad person?” That’s the provocative question Nike poses in its latest commercial, “Winning Isn’t For Everyone.” The ad features rousing music, William DeFoe’s deep, ominous voice, and clips of some of the most well-known athletes in the world. Nothing inherently wrong with that, right? Well, the problem lies in the characteristics of […]

What If We’re Focusing on the Wrong Problems?

Change is never easy but it can be unnecessarily harder if you’re not focused on the right problem. Wrong focus leads to wrong solutions, or at least, less than optimal solutions. Let’s take a look at three examples that impact nearly everyone. Losing Weight After graduating from college I competed for several years in bodybuilding. […]

Unity Trumps Other Principles of Influence

“I was encouraged by my friend to do something that is normally a bit of a drudge. Done together, it was fun and easy,” my good friend and book coach, Barbara Grassey, shared in a recent email. Think about it. Jesus said, “My yoke is easy and my burden is light.” He invites the weary […]