Referrals without Resistance: A Pre-Suasive Approach to Warm Introductions
Referrals are the lifeblood of most businesses. Think about it: when you have a satisfied customer, there’s a good chance they know others who could benefit from whatever you offer. But here’s the thing; how do you get warm introductions without coming off as pushy or self-serving? This is where the concept of pre-suasion—a term popularized […]




