Entries by Brian Ahearn, CMCT®

They Thought We Were Ridiculous

Have you ever caught yourself doing something that, upon reflection, seemed a bit out of the ordinary? Maybe you’ve made a purchase just because it was the last item on the shelf, or perhaps you started saving more for retirement without fully understanding why. Well, you’re not alone, and there’s a fascinating explanation behind these […]

A Homecoming of Sorts

Last week was a bit surreal as I had a homecoming of sorts. I spent the bulk of my insurance career, 28 and a half years, with State Auto Insurance (a Liberty Mutual company since 2021). After nearly four years with The Travelers, I walked into State Auto in May 1990. The final time I […]

Why Did I Go Upstairs?

Last week, while at home juggling several work tasks, I noticed my MacBook Pro prompting me to run an overdue update. Pausing my work, I initiated the update. This moment of maintenance sparked a thought about my other computer, a MacBook Air, stationed in my video studio for live presentations. Suspecting it needed the same […]

When You’re Wrong, Admit It, Own It, Fix It

In How to Win Friends and Influence People, Dale Carnegie shared some time-tested wisdom, “If you are wrong, admit it quickly and emphatically.” But when we shift from personal interactions to the complexity that comes with business relations, Carnegie’s advice, while foundational, is only the starting point. Imagine you’re at your favorite restaurant. You’ve been […]

What’s a Few Billion or Trillion Dollars?

What’s a few billion, or trillion, dollars between friends, businesses, or countries? Billions and trillions of dollars are numbers we hear quite often in the media. A few notable examples include: In 2016 the U.S. sent $400 billion to Iran in the nuclear deal.  Our government bailed out banks to the tune of $700 billion […]

Want to Remove All Questions about Manipulation? Here’s the Key…

As I scan social media, I’ve noticed an increase in discussions about the fine line separating influence and persuasion from manipulation. This is an important topic, especially considering the intent and ethics in our communications. As one of the few Cialdini Certified trainers globally, and an advocate for ethical influence, I’ve always emphasized creating mutually […]

A Question I Couldn’t Answer…Immediately

I want to share an insight that dawned on me recently – one that’s a bit of a personal revelation and a professional one too. It’s about the essence of influence. True confession – I used to hate Q&A. For as long as I can remember, I’ve always been comfortable speaking in front of a […]

Quarterly Newsletter

2023 is only a memory now and it’s full steam ahead with 2024. I hope last year was a good one, professionally and personally for you. What are your goals for the New Year? As my old boss used to say, “If you always do what you’ve always done, you’ll always get what you’ve always […]

PAVE the Way for New Year’s Resolutions

The following is a chapter from Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical. This chapter is particularly appropriate just before New Year’s Eve. I hope it helps you get 2021 off to a great start. PAVE the Way for New Year’s Resolutions If you’re like many people, then you make New […]