Entries by Brian Ahearn, CMCT®

The Highlight Of My Career

I have to say, it was the highlight of my career. The Backstory My relationship with Dr. Robert Cialdini goes back more than 20 years. I was introduced to his work when a coworker, Nancy Edwards, gave a video to me and my boss, John Petrucci. It was Cialdini presenting at Stanford’s Breakfast Briefings. I […]

That was Awkward: A Story about Reserving Judgment

A few weeks ago, I made my way to The Governor’s Cigar Lounge for our monthly gathering—whisky, cigars, and deep conversations with a couple of close friends. This tradition has become one of my favorite times of the month, a chance to connect over family, careers, aspirations, and to encourage each other’s growth. However, this […]

We’re All Marginalized and Marginalizers

In a world that often feels increasingly fragmented, I’ve been thinking about a simple, yet profound truth: we’re all marginalized, albeit in vastly different ways and to varying degrees. Every day, our news feeds are inundated with stories of division and the targeting of various communities and individuals. Aside from the blatant conscious choices, a […]

Quarterly Newsletter

I hope 2024 is off to a great start for you professionally and personally. Lots has been taking place with me as I facilitate learning opportunities for new Cialdini Certified Coaches. I’ve also been working on an in-depth sales course for the Cialdini Institute. More on that to come. Suffice it to say, life and […]

Life Lessons from 60 Orbits around the Sun

Today, as I celebrate my 60th birthday, I find myself reflecting on the experiences and life lessons that have shaped my journey thus far. It feels like just yesterday I was a young man and now, here I am, embarking on my 61st orbit around the sun. Reflecting on the past, particularly the fun memories […]

Here’s Your Chance to See Dr. Cialdini Live!

A Celebration! Would you like to see Dr. Robert Cialdini live? Here’s your chance…so don’t blow it because you’ll regret it! In the past, your opportunity to see “The Godfather” of influence was limited to special invite only events and corporate conferences. Not so with Influence Amplified. In celebration of the 40th anniversary of Cialdini’s […]

Navigating the High Seas of Behavior Change

Bringing about change doesn’t have to be as hard as we sometimes make it, if we become good sailors and learn the right influence skills.  Robert Cialdini, affectionately known to many as the Godfather of influence, can be your ship captain to help you navigate the high seas, making your influence attempts more successful more […]