When it comes to effective sales, I teach clients how to apply the principles of persuasion throughout the sales cycle. I take this approach because hearing “yes” at each step is crucial; without it, you won’t move forward. This is especially true in prospecting because without a “yes” here, you won’t secure that coveted first […]
If you’ve been paying attention to social media or the news recently, you might have noticed two commencement speeches that stirred quite a bit of controversy. First, Harrison Butker spoke to graduates at Benedictine College, a Catholic institution. Butker’s speech touched on topics like motherhood, fatherhood, and societal issues, subjects that would have been mainstream […]
“Witness the compelling journey of a Marine Vietnam veteran, Brian Ahearn Sr., grappling with PTSD, and its profound impact on his family. His Story, My Story, Our Story unveils the raw experiences of combat and its aftermath through the parallel perspectives of Brian Sr. and his son, Brian Jr., illuminating the resilience of Marine families while […]
“You never step in the same stream twice.” I first heard this saying from my long-time friend and former coworker, Loring “Pud” Mellein, an avid fisherman. At first, it didn’t make much sense to me. Pud explained that although a stream may look the same on the surface, the water is constantly moving, making the […]
I have to say, it was the highlight of my career. The Backstory My relationship with Dr. Robert Cialdini goes back more than 20 years. I was introduced to his work when a coworker, Nancy Edwards, gave a video to me and my boss, John Petrucci. It was Cialdini presenting at Stanford’s Breakfast Briefings. I […]
This weekend, I learned the sad news about the passing of Tim Kight, a person who had a big impact in my professional and personal journey. Tim, the founder of Focus 3, lost his battle to cancer, leaving behind a legacy that touched countless lives, including mine. His son Brian shared on social media, “My […]
I’ve always been a fan of Adam Grant, soaking up his wisdom through his books and eagerly reading his newsletters. This week, one piece resonated deeply with me, underscoring a lesson I’ve emphasized in my role as a Cialdini trainer for years. In his piece on job interviews—In a Job Interview, This Is How to […]
A few weeks ago, I made my way to The Governor’s Cigar Lounge for our monthly gathering—whisky, cigars, and deep conversations with a couple of close friends. This tradition has become one of my favorite times of the month, a chance to connect over family, careers, aspirations, and to encourage each other’s growth. However, this […]
In a world that often feels increasingly fragmented, I’ve been thinking about a simple, yet profound truth: we’re all marginalized, albeit in vastly different ways and to varying degrees. Every day, our news feeds are inundated with stories of division and the targeting of various communities and individuals. Aside from the blatant conscious choices, a […]
I hope 2024 is off to a great start for you professionally and personally. Lots has been taking place with me as I facilitate learning opportunities for new Cialdini Certified Coaches. I’ve also been working on an in-depth sales course for the Cialdini Institute. More on that to come. Suffice it to say, life and […]
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