An Education in How to Apply Persuasion to a School Levy
Many years ago I wrote a blog post that was one of my best read. It even caught the attention of Jeffrey Gitomer and he ran it in his weekly Caffeine Ezine. The article was called 700,000 Great Reasons to Use Yellow Sticky Notes. It showed how we took a concept from the book Yes: 50 Scientifically Proven Ways to be Persuasive and implemented […]
Drive for Show, Putt for Dough
My wife is a heck of a golfer. She’s the poster child for the power of golf lessons and practice. About ten years ago, she was a very average golfer, shooting between 100 and 110. After years of lessons, practice, and consistent play, she’s transformed her game to the point where she consistently shoots in […]
Influencers from Around the World – Some Acts of Giving Can Span Decades and Lifetimes
This month we have another new guest writer. Like myself and several other guest bloggers for Influence PEOPLE, Debbie Hixson is a Cialdini Method Certified Trainer®. Debbie is a manager in the Leader Strategy and Programs division at Kaiser Permanente where she’s been for nearly 20 years. She earned her B.A., Psychology, has an M.Ed. […]
What’s in a Name?
“What’s in a name? That which we call a rose by any other name would smell as sweet.” That famous quote comes from William Shakespeare’s play Romeo and Juliet. Juliet utters that line to Romeo as she makes the point that no matter his name (he was a Montague and his family was at odds with Juliet’s family, the Capulets) […]
If You are Wrong – Tom Brady – Admit it Quickly and Emphatically
I don’t know about you, but I’m sick and tired of athletes getting caught red-handed cheating or involved in some scandal only to defiantly maintain their innocence. Pete Rose, Lance Armstrong, and A-Rod come to mind, and now Tom Brady has joined the list. Eventually, the truth comes out, and each person only compounded his […]
