When the Good Becomes Bad
/0 Comments/by Brian Ahearn, CMCT®Have you ever noticed how something good can slowly become bad? I’m thinking of things we start for good reasons that end up getting distorted and becoming bad. Here are some examples: In the Bible, the Pharisees, a religious sect of Judaism, aspired to be right with God. They knew the commandments but wanted to […]
You Teach People How to Manipulate Others
/0 Comments/by Brian Ahearn, CMCT®I attended a networking event/cocktail hour recently and was engaged in conversation with the woman I was seated next to. She asked what I did and I told her I was a sales trainer for an insurance company. She asked if I had a background in education and I told her I did not. She […]
A Funny Thing Happened to me on the Airplane…
/0 Comments/by Brian Ahearn, CMCT®I travel a good bit and it seems to pick up each year. For example, last year I was away from the office half of the weeks during the year. Quite often my travel entails flying to and fro around the country. When it comes to air travel, I’m a Southwest guy through and through. […]
An Education in How to Apply Persuasion to a School Levy
/1 Comment/by Brian Ahearn, CMCT®Many years ago I wrote a blog post that was one of my best read. It even caught the attention of Jeffrey Gitomer and he ran it in his weekly Caffeine Ezine. The article was called 700,000 Great Reasons to Use Yellow Sticky Notes. It showed how we took a concept from the book Yes: 50 Scientifically Proven Ways to be Persuasive and implemented […]
Drive for Show, Putt for Dough
/0 Comments/by Brian Ahearn, CMCT®My wife is a heck of a golfer. She’s the poster child for the power of golf lessons and practice. About ten years ago, she was a very average golfer, shooting between 100 and 110. After years of lessons, practice, and consistent play, she’s transformed her game to the point where she consistently shoots in […]




