Look for the Best in Others and Change Your Experience
/1 Comment/by Brian Ahearn, CMCT®“You only love me because you make yourself think good thoughts about me,” Jane said one day while in a blue mood. I don’t recall everything surrounding that particular conversation but I never forgot her statement. I replied, “Is that so bad?” We all experience love differently. We meet someone and “fall in love” but for […]
Influencers from Around the World – A Short Course in Human Relations
/0 Comments/by Brian Ahearn, CMCT®This month our Influencers from Around the World guest post comes from someone who is familiar to long-time readers of Influence PEOPLE – Anthony McLean. Anthony is Australia’s one and only Cialdini Method Certified Trainer (CMCT®). He heads up the Social Consulting Group where he teaches people about the principles of influence. I encourage you to reach out […]
The Scoop on Ice Cream and Persuasion
/0 Comments/by Brian Ahearn, CMCT®I’ve traveled a lot this year and have a lot more trips coming up. If my travel schedule plays out, I’ll have been on the road half of the weeks this year and spent at least 50 nights in hotels. Think about that – 10 weeks away from my family! Some days have entailed hitting […]
Choose Your Words Carefully Because They Matter
/0 Comments/by Brian Ahearn, CMCT®This summer was a whirlwind! After an unusually heavy amount of travel in the first half of the year. I was looking forward to no airports or hotels until I began making the rounds for fall sales training. All of that changed when I made it known to the head of State Auto’s claims division […]
The 7 Most Common Persuasion Mistakes
/0 Comments/by Brian Ahearn, CMCT®When I work with students in the Principles of Persuasion workshop we talk about three kinds of persuasion practitioners: bunglers, smugglers and detectives. Here’s a quick synopsis of each: Detectives are folks who understand the principles of influence and look for genuine opportunities to use them in order to create a win for themselves as well […]





