Some Similarities Mean More When it Comes to Persuasion
Imagine this scene on a busy street in New York City. Two guys are walking toward each other, and the following ensues: Guy 1: Hey man, I’m from New York! Are you? Guy 2: F%#@ you buddy. I’m from Brooklyn! Trying to connect with someone based on what you have in common—similarities—is an effective way […]
Beware the Lies, Damned Lies and Stats!
Facts, figures and statistics – we’re bombarded with them. We just came though another election and most of us were inundated with political ads. It’s amazing how two candidates can talk about the same facts in such different ways. Democrats touted lower unemployment and a rising stock market. Republicans debated the legitimacy of both claims […]
A Better America for Ferguson and All Americans
By now everyone in the nation and most people around the world have heard about Ferguson, Mo. The death of Michael Brown and the grand jury decision not to indict officer Darren Wilson touched off protests that quickly turned into violent riots. Whether or not officer Wilson was justified in shooting Michael Brown, one thing […]
Free is Great Except When We Don’t Want What’s Being Offered
Normally people go nuts for free stuff. It seems like ads touting “Buy one get one free,” or “25% more for free” cause shoppers to almost salivate. I bet you’ve been places where things were being given away for free and you found yourself taking items (pens, card holders, travel mugs, post it notes, etc.) […]
Customer Service Done Wrong, Then Right
As amazing as it is to me and to my wife, Jane, our little girl Abigail started college this year. In preparation for the big event we did what many parents do – we took her out to buy a new laptop. Despite my love for Apple products Abigail didn’t want a MacBook so we […]
